bpage and news published in newspapers, magazines and internet resources may be used. The business to be reviewed: 1. How are CRM Applications? 2. How is the CRM System set up and operating? 3. How are the Calculations of Customer Lifetime Value? 4. What are the Activities for Customer Satisfaction and Loyalty? 5. What are the Activities Conducted to Esta

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Customer Relationship Management on "Marketing and Customer Relationship Management in the Age of Social Media"

Vestel's customer relationship management strategy should be examined. For this purpose, academic publications, company webpage and news published in newspapers, magazines and internet resources may be used.

The business to be reviewed:

1. How are CRM Applications?

2. How is the CRM System set up and operating?

3. How are the Calculations of Customer Lifetime Value?

4. What are the Activities for Customer Satisfaction and Loyalty?

5. What are the Activities Conducted to Establish Empathic Communication with Customers?

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