Let us assume that a telecom company has just started its operations in the neighboring town of Kharkhoda on 01 September 2021. Their marketing campaign, which had cost INR 200,000 (INR 2 Lakhs), had resulted in 4000 customers joining the company on 01 September 2021. Further, the firm projects an addition of 100 customers from Kharkhoda and nearby areas every year now onwards. The profit per customer is INR 80 in the first year, and it is projected to increase by INR 20 each year (INR 100, 120, 140 and so on). The first year’s customer retention percentage is expected to be at 60%, increasing by 5% every year (63%, 66.15%, and so on). The WACC (weighed cost of capital) of this company is 12%. Calculate the total cohort value (net of acquisition cost) for the initial cohort, at the end of the 5th year. Please (1) give your answers up to 2 places of decimals, (2) report your answer in a tabular format with proper headings and explanations for each column after the table to justify your calculations.

Let us assume that a telecom company has just started its operations in the neighboring town of Kharkhoda on 01 September 2021. Their marketing campaign, which had cost INR 200,000 (INR 2 Lakhs), had resulted in 4000 customers joining the company on 01 September 2021. Further, the firm projects an addition of 100 customers from Kharkhoda and nearby areas every year now onwards. The profit per customer is INR 80 in the first year, and it is projected to increase by INR 20 each year (INR 100, 120, 140 and so on). The first year’s customer retention percentage is expected to be at 60%, increasing by 5% every year (63%, 66.15%, and so on). The WACC (weighed cost of capital) of this company is 12%. Calculate the total cohort value (net of acquisition cost) for the initial cohort, at the end of the 5th year. Please (1) give your answers up to 2 places of decimals, (2) report your answer in a tabular format with proper headings and explanations for each column after the table to justify your calculations.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 6DRQ

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Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What does the Institute of Supply Management code of ethics say about financial conflicts of interest?
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