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Solved in 2 steps
- Identify some recent technological innovations in the marketplace and describe how they have affected consumers' everyday activities.How are today's cultural ideals transmitted? How do principles affect the choice of goods and services by the consumer?Define and discuss the different processes that occur in consumer markets and business markets. Explicate how long-term relationships can be created in the different markets.
- How do organizations adapt their marketing strategies to changes in consumer preferences and trends?Explain the importance of understanding the market-place and customers and identify the five core market-place concepts.Market Structures: Why is it necessary for business firms to have knowledge on the Market Structures? In what ways will this knowledge be of help to business firms? Why is it advantageous to business firms?
