Integrated Marketing Communication • Write short note on Advertising • What is the importance of Advertising? Explain the objectives of Advertising.
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- Marketing topics - Advertising is considered as the most important tool in marketing. Explain .How objectives work in a marketing communications campaign and why it’s important to be clear about what the campaign is to achieve?Describe various steps followed by the marketing managers while developing an effective marketing communication ?
- What role should a sales force play in the marketing communicationsplan? how should direct marketing be used?eXplain w hat are some prevalent pitfalls that organizations should steer clear of during the design and implementation phases of sales promotion campaigns?"Students are to describe any TWO (2) activities undertaken by a company in their community that they would consider to be marketing activities. You are to describe the marketing activities that you encountered/ experienced or observed Identify what marketing activities you consider them to be? Explain in your own words what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Who are the activities or messages targeted to? Based on your reading of the course material, what marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not?
- Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?Describe push versus pull strategies. What is advertising, and what types of advertising do marketers use most often? What is an advertising campaign?