Instruction: Choose one (1) business that offers goods and research on the following aspects:a) Business' vision and missionb) Marketing strategies (marketing mix of the business)c) Production process of the businessd) Profit of the business for the five (5) previous periodsThen, create a critique paper in three (3) paragraphs only which includes the following:1. Introductionshould include a summary about the business2. Bodyanswer the following questions:a. How did the business live by its vision and mission?b. Were the implementation of its marketing strategies successful? How?c. Is the production process efficient? How?d. Was the business profitable for the 5 previous periods? How did it affect thebusiness operations?3. Conclusionit may include ways on how to improve the business or some of the aspectsmentioned.

According to the case study, I am going to focus on the company which sells mobiles. The name of…

Answered: Instruction: Choose one (1) business…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Research the concept of unrealistic customer relationships and describe scenarios which outline these unrealistic customer relationships. 2. Return to this screen and click the link above the red arrow to open the Discussion tool. 3. In a new thread: a. Enter a suitable heading in the subject field; b. Explain the nature of unrealistic customer relationships. c. Outline two scenarios which illustrate instances in which it would be unrealistic to develop customer relationships. 4. Respond to the post of at least one other student in the group and: a. For at least one of the scenarios they have provided, outline two ways in which the unrealistic customer relationship could negatively impact the organisation.
Marketing Strategy 5. Define factors that determine your marketing strategy (at least 3).6. Develop a marketing plan for your business venture. Your Marketing plan should identifythe market segment and all the components of marketing mix (Four Ps).7. Develop marketing material (slide presentation, website, pamphlet, brochures or usingown creativity) to promote your business venture.
6. What are the first three elements of a marketing plan? Select one: a. Mission statement, Marketing Strategy, Objectives b. Objective, SWOT Analysis, Marketing Mix c. Business Mission Statement, SWOT Analysis, Objectives d. Product, Price, Place, Promotion 10. How can a company let a consumer know they are a part of the green movement? Select one: a. Using third-party eco-logos. b. Using the color green in their advertising. c. Both a & b. d. None of these.
Create a new product for Kellogg's company that could be an extension of an existing brand(family branding) or totally new branded product(individual branding) In order to assist in developing the marketing plan, the report should cover the following sections 1. introduction 2. Business mission statement (Source either from the company or your decision) 3. Marketing environmental analysis External environmental analysis Macro-environment: PESTLE analysis Micro-environment: Porter’s Five Forces Internal environmental analysis: SWOT and TOWS analysis (both in a table format listing a few key points – the SWOT and TOWS tables are not included in the word count) Optional: BCG Matrix (not included in the word count) 4. Marketing objectives ( develop SMART objectives based on marketing environment analysis) Based on UK marketing. Please use your own words. Many thanks
A. Briefly outline and explain what your understanding of marketing is? B. Suggest three (3) reason why companies engage in marketing. C. Briefly outline four (4) benefits of marketing to a company? Provide examples to justify your responses to each question.
All answes MUST be delivered from a Marketing, Tactical management perspective. 1. a) Show how the Marketing department can be computerised since Levi currently uses a manual system. *Application strategy with reason *Two advantages 1. b) From the perspective of your department and management level, discuss the effect of the PESTLE Analysis. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. Request information from TWO other departments(Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting
Define and Explain these terms 10. Contests 11. The Taste Awards 12. Food Thinkers 13. Word of mouth marketing 14. Newsletters
13 The marketing concept emphasizes A. creative approaches to advertising and selling. B focusing on the engineering aspects of product design and production. C implementing the highest levels of technology the firm can support. D realizing short-run profits by aggressively selling what the firm can produce E company-wide consumer orientation with the objective of long-run success.
1. Which factors will affect whether the Internet has primarily a complementary effect or a replacement effect on a company? 2. Describe different stages in the sophistication of development of a website, giving examples of the services provided at each stage? 3. ‘Setting long-term strategic objectives for a website is unrealistic since the rate of change in the marketplace is so rapid.’ Discuss. 4. Explain what is meant by the online value proposition, and give two examples of the value proposition for websites with which you are familiar. Discuss.
1. Choose a specific e-commerce website catering to tourism and hospitality.2. Describe their offerings (products and services).3. Describe the features and contents of the site.4. Is their website user-friendly to consumers? Why or why not?5. Give recommendations to further improve their relationship with customers
1. Successful marketing strategies must be geared to the needs of consumers and to _____. a. their abilities to buy b. the strategies of competitors c. the available supply of goods d. none of the above 2. Your employer is a runner-up company that aggressively attacks competitors to get more market share. For what type of firm do you work? a. market challenger b. wanna-be c. leader d. market follower 3. Favorite Memories specializes in serving market segments that major competitors overlook and ignore. What strategy does this firm use? a. market follower b. market challenger c. market seeker d. market nicher 4. Superior Sporting Goods stores seek stable market shares and profits by following competitorsâ€™ product offers, prices, and marketing programs. What do we call Superior? a. market follower b. market challenger c. market nicher d. market developer 5. Once your company has decided on its overall competitive marketing strategy, it is ready to begin planning the…
1. Marketing is all of the activities used to exchange goods and services between businesses and consumers. a. True b. False 2. How many activities do marketers perform? a. 1 b. 8 c. 100s d. 25

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