Imagine you have been asked to help a group of seminary and institute teachers share the message of Elder Bednar’s article with their classes. This is a group of older teachers who are not fully convinced of the value of social media or of employing the principles and suggestions made by Elder Bednar. They may not even be users of social media themselves. Share your testimony of the power of social media to spread the gospel and your feelings about how an understanding of social media marketing skills and techniques helps individuals share the gospel message on social media platforms. Target your thoughts and feelings to this group of teachers so that they will be motivated and enabled to effectively influence their students to follow Elder Bednar’s teachings. Include one scripture reference. Suggest three tips that these teachers might use  to help their students share the gospel on social media more effectively.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  • Read and ponder Elder David A. Bednar’s article "Flood the Earth Through Social Media" Links to an external site. (Ensign, September 2014).

  • Imagine you have been asked to help a group of seminary and institute teachers share the message of Elder Bednar’s article with their classes. This is a group of older teachers who are not fully convinced of the value of social media or of employing the principles and suggestions made by Elder Bednar. They may not even be users of social media themselves. Share your testimony of the power of social media to spread the gospel and your feelings about how an understanding of social media marketing skills and techniques helps individuals share the gospel message on social media platforms. Target your thoughts and feelings to this group of teachers so that they will be motivated and enabled to effectively influence their students to follow Elder Bednar’s teachings. Include one scripture reference. Suggest three tips that these teachers might use  to help their students share the gospel on social media more effectively. 

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