Imagine you buy an 85-inch TV. Draw your own comprehensive consumer behavior model. Reference the Engel-Kollat-Blackwell Model.

Explain the differences between Classical Conditioning and Operant Condition and, choosing one of them, highlight how this can be related to your own consumer behaviour

What is postpurchase behavior?

McClelland’s Theory of Needs is based on the premise that people are motivated by three core factors. Explain the 3 core factors that makes up McClelland’s theory.

Explain the differences between Classical Conditioning and Operant Condition and, choosing one of them, highligh how this can be related to your own consumer behavior.

How to integrate the stages of changes model and theory of planned behavior to design an effective social marketing influence for people to take the COVID-19 vaccine.

I leave the keys in my car when I am home. People routinely ride bicycles without wearing a helmt. What is the most likely explanation for these types of behavior? O The marginal cost of removing my keys from the car and the marginal cost of purchasing and wearing a helmt are lower than the respective marginal benefits O High discount rates cause people to value future costs and benefits too low O The marginal costs of removing my keys from the car or wearing a helmet are high O People mistakenly estimate the probability of low frequency events at zero

What are the weaknesses of the rational choice theory (RTC)? How do critics explain the weaknesses of the RCT?

How to integrate the trans theoretical model and theory of planned behavior to design an effective social marketing intervention to influence people to take the COVID-19 vaccine

Explain the 5 traditional models of consumer behavior ;Marshallian ( economic ) model, Pavlovian ( Learning ) model, Freudian ( psychoanalytic ) model, Veblenian ( social ) model and Hobbesian ( organizational) model