Imagine that you are preparing to apply to a university. Create a checklist of criteria you would use to assess the quality of the university. Base this checklist on the quality assurance concepts presented in this module. Designate some of the criteria as "critical" and others as "important." Explain your reasoning.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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Imagine that you are preparing to apply to a university. Create a checklist of criteria you would use to assess the quality of the university. Base this checklist on the quality assurance concepts presented in this module. Designate some of the criteria as "critical" and others as "important." Explain your reasoning.

 

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