ICICI bank wants to position itself as a thought leader within the financial services industry and drive brand salience. The key insight for ICICI Bank was that people visit LinkedIn for three purposes – 1) to connect with other professionals, 2) to discover opportunities, and 3) to get updated knowledge, inspiration and insights. How can the bank use above insights in their LinkedIn Marketing to position itself as a thought leader in the financial services industry. What summary can be derived from it ?

ICICI bank wants to position itself as a thought leader within the financial services industry and drive brand salience. The key insight for ICICI Bank was that people visit LinkedIn for three purposes – 1) to connect with other professionals, 2) to discover opportunities, and 3) to get updated knowledge, inspiration and insights. How can the bank use above insights in their LinkedIn Marketing to position itself as a thought leader in the financial services industry. What summary can be derived from it ?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 3SC

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How can a bank use below mentioned insights in their LinkedIn Marketing to position itself as a thought leader in the financial services industry1) to connect with other professionals, 2) to discover opportunities, and 3) to get updated knowledge, inspiration and insights.
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