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Provide a S.W.O.T analysis for the company Dairy Queen.( only 6-10 points per each) Please do NOT use a pre-made swot which includes Slideshare, MBA skool, StudyMoose, Marketing 91, freeswotanalysis etc. and put everything in your own words. It must be developed from research. Use revelant sources from 2018-2021 and cite it. I included an example for Kobo company  just in case you need it. NOT AN ESSAY.

Provide a S.W.O.T analysis for the company Dairy Queen.( only 6-10 points per each) Please do NOT use a pre-made swot which includes Slideshare, MBA skool, StudyMoose, Marketing 91, freeswotanalysis etc. and put everything in your own words. It must be developed from research. Use revelant sources from 2018-2021 and cite it. I included an example for Kobo company  just in case you need it. NOT AN ESSAY.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Provide a S.W.O.T analysis for the company Dairy Queen.( only 6-10 points per each) Please do NOT use a pre-made swot which includes Slideshare, MBA skool, StudyMoose, Marketing 91, freeswotanalysis etc. and put everything in your own words. It must be developed from research. Use revelant sources from 2018-2021 and cite it. I included an example for Kobo company  just in case you need it. NOT AN ESSAY. please do not reject. If it makes it harder then only 6-10 points per each. 

Strong Canadian sales (Euromonitor, 2012, p 1) Opportunities Growth in self-published books (Campbell, 2013, para 2) Baby boomers/seniors have more leisure time (Statistics Canada, 2009, para. 20) Large global market for ebooks (Bensinger, 2013, para. 3) • Aging population (Statistics Canada, 2012) Advertising space is being sold on competitive eReaders (Warc, 2011, para 1) Threats 53% of consumers intend to buy a Kindle (Ipsos, 2012, para 9) • People are spending more time on the internet (CBC News, 2012, para. 2) Tablet computers use colour, graphics, apps and touch technology (Bensinger, 2013, para .10) Pirating of ebooks (Pogue, 2013, para. 17) Significant competitive pressure from Apple, Amazon and Sony (Euromonitor, 2012, p 2) Competitors spend large amounts on media (Del Rey, 2013, para 5)
Transcribed Image Text:Strong Canadian sales (Euromonitor, 2012, p 1) Opportunities Growth in self-published books (Campbell, 2013, para 2) Baby boomers/seniors have more leisure time (Statistics Canada, 2009, para. 20) Large global market for ebooks (Bensinger, 2013, para. 3) • Aging population (Statistics Canada, 2012) Advertising space is being sold on competitive eReaders (Warc, 2011, para 1) Threats 53% of consumers intend to buy a Kindle (Ipsos, 2012, para 9) • People are spending more time on the internet (CBC News, 2012, para. 2) Tablet computers use colour, graphics, apps and touch technology (Bensinger, 2013, para .10) Pirating of ebooks (Pogue, 2013, para. 17) Significant competitive pressure from Apple, Amazon and Sony (Euromonitor, 2012, p 2) Competitors spend large amounts on media (Del Rey, 2013, para 5)
Strengths Kobo Pulse integration with social media (Velazco, 2011) Named the best eReader by the Wall Street Journal (kobocafe, 2013, "Kobo's bet to double down") • Over 3.5 million ebooks available (Kobo, 2013, About Us) Broad range of content across age ranges kobocafe, 2013, "Kobo's bet to double down") • Partnership with Chapters in Canada and other major retailers worldwide (Koslowski, 2013, para 1) Weaknesses Limited functionality versus tablets Rated lower than competitive eReaders by Consumer Reports (Consumer Reports, 2012, p 2) • Low single digit market share in the U.S. market (Greenfield, 2013, p 1) 20% share of the global ebook market (Hoffelder, 2013, para 2) EReaders are only available in a dozen countries (Greenfield, 2013, p 3) Ebooks are available in 190 countries across 68 languages kobocafe, 2013, "Kobo's bet to double down") • Kobo Writing Life platform for independent authors to self-publish their work (kobocafe, 2013, "Introducing the Kobo Writing Life")
Transcribed Image Text:Strengths Kobo Pulse integration with social media (Velazco, 2011) Named the best eReader by the Wall Street Journal (kobocafe, 2013, "Kobo's bet to double down") • Over 3.5 million ebooks available (Kobo, 2013, About Us) Broad range of content across age ranges kobocafe, 2013, "Kobo's bet to double down") • Partnership with Chapters in Canada and other major retailers worldwide (Koslowski, 2013, para 1) Weaknesses Limited functionality versus tablets Rated lower than competitive eReaders by Consumer Reports (Consumer Reports, 2012, p 2) • Low single digit market share in the U.S. market (Greenfield, 2013, p 1) 20% share of the global ebook market (Hoffelder, 2013, para 2) EReaders are only available in a dozen countries (Greenfield, 2013, p 3) Ebooks are available in 190 countries across 68 languages kobocafe, 2013, "Kobo's bet to double down") • Kobo Writing Life platform for independent authors to self-publish their work (kobocafe, 2013, "Introducing the Kobo Writing Life")
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