Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
Problem 3DYMP
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How Much Is a Satisfied Customer Worth?
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Customer loyalty is very crucial, and businesses should never overlook it. One of the crucial indicators of a customer's buying intention and building a brand loyalty is customer satisfaction. One of the main factors that determine the success (or failure) of a company is customer satisfaction. It's essential to keep a record of this aspect and work to strengthen it if a company wants to increase consumer satisfaction and transform them into company's brand ambassadors.
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