How are traditional ideals passed on today? What role do values play in customer decision-making when it comes to goods and services?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 2DRQ
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How are traditional ideals passed on today? What role do values play in customer decision-making when it comes to goods and services?

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