How has M TV networks international overcome cultural differences to create a world brand
Since the firm was founded in 1981, this growth is by far the largest single investment by MTV Networks. This came at a time when a number of other major American media and entertainment companies are moving globally, particularly in Europe, where the legalization and privatization of the traditionally dominated broadcast media, along with new technologies such as satellite broadcasting, promises a single media marketplace to emerge by 1992.O
The rock' n' roll, MTV's stock in trade is the greatest common denominator for young people worldwide.
The MTV Australia, a joint venture between Viacom and Nine Broadcasting International, Australia's biggest network, broadcasts on Friday and Saturday nights just 6 hours a week. MTV Internacionale is a weekly 1 hour show, featuring Spanish-speaking announcers, created at the MTV's New York studio and distributed to 11 countries in the Latin America. The show was broadcasted in the United States on the Spanish-speaking Telemundo network.
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