For a product to be successfully perceived as a brand it must have A distinctive symbol and a name An identity and a distinctive logo O A distinctive name and a logo O A distinctive identity and an image None of the above
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- What is the definition of a brand name? A) A brand is an identifying mark for products or services. B) a description of a product used to identify it to customs officials C) a package of legal rights protecting a company's interest in a product’s name or logo D)the official legal designation of a product's manufacturer or producerA product can be differentiated in terms of: Product features Product aesthetics Brand name All of the aboveWhy is selecting a name so important to branding and success of the product?
- Which of the following are potential pitfalls of a differentiation strategy? Uniqueness is valuable Uniqueness is not valuable correct Differentiation is not easily imitated Product-line extensions do not dilute the brandWhat kind of information would be found in brand specification guidelines? O O O O rules on using specific fonts, colors, logos, and images rules on web conferencing backgrounds and applications rules on using specific types of messaging applications rules on storing and transmitting digital filesThe use of the Comparative Methods and Holistic Methods facilitates the measuring of: A. The Sources of Brand Equity B. The Brand Knowledges structures C. The Extent of Brand Resonance D. The Outcomes of Brand Equity
- Can someone help me create 3 brand taglines to be written in the Poster/Slogan? Brand: Yamang Bukid (Turmeric)Assume the following products represent the product mix of Unilever. Briefly explain and arrange the product mix considering WIDTH, LENGTH, DEPTH, and CONSISTENCY. Lipton Sunsilk Surf Excel Axe Blue Band Vaseline Close Up Knorr Pears Walls Pepsodent Wheel Brook Bond Rexona Clear Lux Ponds Comfort VIM Dove ( 200 to 250 Words)Individual brands -- these are brands which identify a particular product, and not the name of a company eg. Close-up toothpaste, Lux bath soap etc. Select one: O True O False
- For marketing practitioners, an effective way to measure the differential effect that a brand name has on a customer’s response to a product or its marketing efforts is known as a. Brand Valuation b. Brand Awareness c. Brand Equity d. Brand Perception In Sweden, the famous “Museum of Failure” showcases product failures such as Colgate's Frozen Lasagna and Kellogg Orange Juice flavoured Cereal. Before going into full production and distribution, these new products would have benefitted from the process of a. Test Marketing b. Idea Screening c. Commercialization d. Product Development In Marketing, being able to design and broadcast a comprehensive promotional message to a specified target audience through the use of various media forms a part of an effective a. Public Relations b. Marketing Communication Mix c. Marketing Plan d. Integrated Marketing Communication…Which two elements of product positioning typically stand out in the consumer's mind? A) Customer perceptions of the product and the product's standing relative to the competition B) Customer perceptions of the product and the price of the product C) The price of the product and the quality of the product D) The packaging of the product and the product's standing relative to the competitionDo Brands Have Finite Lives?