How can the use of data analytics and artificial intelligence techniques be leveraged within CRM (Customer Relationship Management) systems to provide personalized and timely customer insights, improve sales forecasting, and enhance overall customer experience for businesses operating in highly competitive industries such as retail and e-commerce?
How can the use of data analytics and artificial intelligence techniques be leveraged within CRM (Customer Relationship Management) systems to provide personalized and timely customer insights, improve sales forecasting, and enhance overall customer experience for businesses operating in highly competitive industries such as retail and e-commerce?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How can the use of data analytics and artificial intelligence techniques be leveraged within CRM (Customer Relationship Management) systems to provide personalized and timely customer insights, improve sales forecasting, and enhance overall customer experience for businesses operating in highly competitive industries such as retail and e-commerce?
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