How can organizations effectively integrate and manage digital channels to enhance their overall business strategy and customer experience?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.5: Factors That Influence E-commerce Success
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How can organizations effectively integrate and manage digital channels to enhance their overall business strategy and customer experience?

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