How can a firm create a cohesive and integrated sales promotion strategy that aligns with the overall business objectives and brand identity?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 14DRQ
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   How can  a firm create a cohesive and integrated sales promotion strategy that aligns with the overall business objectives and brand identity?

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