Give example of any pricing adjustment strategy applicable to a particular service.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter13: Pricing Concepts
Section13.7: Applying Breakeven Analysis
Problem 1LO
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Give example of any pricing adjustment strategy applicable to a particular service.
3.3. 2 - Price Adjustment Strategies:
Discount & Allowances (cash, quantity, functional, seasonal)
Discriminatory Pricing (customer, product, location, time)
Psychological Pricing (reference, perception)
Promotional Pricing (free goods, package discounts)
Value Pricing (based on actual value)
Geographical Pricing (FOB, uniform, zone, basing point, freight-absorption)
Transcribed Image Text:3.3. 2 - Price Adjustment Strategies: Discount & Allowances (cash, quantity, functional, seasonal) Discriminatory Pricing (customer, product, location, time) Psychological Pricing (reference, perception) Promotional Pricing (free goods, package discounts) Value Pricing (based on actual value) Geographical Pricing (FOB, uniform, zone, basing point, freight-absorption)
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