Descriptive Profile of the Pricing Policies & Practices of Selected Industry: 1. New Products Pricing Policy 2. Product Mix Strategies 3. Price Adjustment Strategies 4. Price Changes 5. Legal and or Ethical Issues on Pricing Policies & Practices

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter13: Pricing Concepts
Section13.6: The Cost-volume-profit Relationship
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Descriptive Profile of the Pricing Policies & Practices of Selected Industry:

1. New Products Pricing Policy
2. Product Mix Strategies
3. Price Adjustment Strategies
4. Price Changes
5. Legal and or Ethical Issues on Pricing Policies & Practices

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