Explain the differences between corporate communications and marketing communications in terms of: (a) target groups; (b) communications channels; (c) purposes. What dangers, if any, are there in relying on traditional marketing communications mix elements (advertising, marketing support, public relations, sales promotion, direct marketing, etc.) and on the marketing department generally for corporate communications?
Explain the differences between corporate communications and marketing communications in terms of: (a) target groups; (b) communications channels; (c) purposes. What dangers, if any, are there in relying on traditional marketing communications mix elements (advertising, marketing support, public relations, sales promotion, direct marketing, etc.) and on the marketing department generally for corporate communications?
Chapter17: Advertising And Public Relations
Section: Chapter Questions
Problem 3DYMP
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Explain the differences between corporate communications and marketing communications in terms of: (a) target groups; (b) communications channels; (c) purposes. What dangers, if any, are there in relying on traditional marketing communications mix elements (advertising, marketing support, public relations, sales promotion, direct marketing, etc.) and on the marketing department generally for corporate communications?
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