Excellence through EthicsDirections: Read the Case below. Analyze the situation and answer each questionraised in one to three sentences.Case: For ten consecutive years, you are happy and impressed with the sales report ofyour enthusiastic sales force. There is no addition to your salesforce, unexpectedly youget feedback that some customers were complaining of exaggerated claims about yourproducts and creating unrealistic customer expectations. What will you do to:1. address the complaint?2. retain your customers?3. troubleshoot the damage in your products?

The sales staff is one of the most important aspect of running a business successfully. Their…

Answered: Excellence through Ethics Directions:…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Instructions There are two steps to this assignment: 1) Develop a SWOT analysis for a company. (See detailed instructions below) 2) Based on your SWOT, make three recommendations to your company regarding new product or service ideas. One of these ideas will be the focus of your marketing plan. Part 1: Develop a SWOT Select a company that already exists and that you would like to develop a new product or service for. Then research that company to create a SWOT analysis. It is critical that a company understands its internal strengths and weaknesses and the external environment in terms of opportunities and threats. Develop at least three items for each area: Strengths (3), Weaknesses (3), Opportunities (3), and Threats (3). Under the SWOT table/chart, you will elaborate on the information in your SWOT. Make sure each categories (strengths, weaknesses, opportunities and threats) is clearly labeled. Put enough information into each description so I can tell what you mean.…
You have been hired to serve as an Ethics Consultant for a company of your choosing. As the consultant you have been asked to provide a plan of implementing an ethics program with the key stakeholders, recommendations for cause-related marketing, strategic philanthropy, and social responsibility intiatives. The plan must include the following sections: Company Overview Recommendations for: Stakeholders: Leadership Employees Other Stakeholders Strategic Planning Cause-related marketing Strategic Philanthropy Social Responsibility Other recommendations Concluding Thoughts Audit Plan
1. Come up with an innovative idea2. Define one Customer Persona for this hypothesis (you can use the Customer Personatemplate)3. Describe what you think the Opportunity is i.e., what Job-to-be-done that is currently importantand not satisfied4. Describe what could be an appealing Value Proposition for this opportunity i.e., howyour Value Proposition helps in solving their Jobs-to-be-done addressing thepains/gains of the persona (you can use the Value Proposition canvas template)5. Explain what could be an MVP you could develop to test whether your valueproposition would be appealing to your target audience6. Elaborate on how you could test the demand for your MVP
(1) Why is it important to identify critical risks andproblems in a business plan? (2) Many expertssuggest that you write the business plan yourself,rather than hiring a consultant to write it for you. Whyis this a good idea?
To make a “bulletproof” business plan, some mistakes must be avoided, and the following must be done:❖ Think through the business idea. You might have a great idea, but have you carefully mapped out all the steps you'll need to take to make the business a reality.❖ Do your research. Investigate everything you can about your proposed business before you start writing your business plan--and long before you start the business.❖ Research your potential customers and competitors. Is your product or service something people really want or need, or is it just "cool"? Study your market. Is it growing or shrinking? Could some sort of disruptive technology or regulatory change alter the market in fundamental ways? Why do you think people will buy your product or service? If you don't have any customers or clients yet, you'll need to convince investors that you have something people really want or need, and more important, that they'll buy it at the price you expect.❖ Get feedback. Obtain as…
Final Business Model and Strategic PlanWrite a 700- to 1,050-word section for your business model and strategic plan in which you add your strategies and tactics to implement and realize your objectives, measures, and targets.Include marketing and information technology strategies and tactics.Develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally.Explain the ethical issues faced by the organization, summarize the legal and regulatory issues faced by the organization, and then summarize the organization's corporate social responsibility.Develop a 350-word page executive summary defining the new division of existing business. Share your Vision, Mission, final business model, value proposition and list your key assumptions, risks, and change management issues. Quantify the growth and profit opportunity and planned impact on various stakeholders.Note:…
Q2 The new focus in management accounting is customer satisfaction. Consider the above statement and discuss the key factors that a management accountant must emphasize and concentrate on for the success of his organization. (You are to give Five (5) factors of 100 words each ). (HINT : Your explanation for each of the factor should demonstrate the connection between customer satisfaction and success of the business.
Choose one, which of the following best summarizes findings from the article 'Mission, Vision, and Values: What do they say?' by Cady, Wheeler, DeWolf, and Brodke? The field of business ethics has failed to find a correlation in company value statements and ethical behavior. Corporate mission, vision, and value statements are often not understood or followed by members of the organization. Corporate statements and actions are not aligned. Mission, vision, and values are the most used titles for corporate documents. Many organizational statements contain so many unique concepts that they begin to suffer from high density.
1. Expanding the Invention Quest: Staples should consider expanding the reach and scope of the Invention Quest to attract a wider range of inventors. This can include hosting regional events, collaborating with educational institutions, and utilizing online platforms to gather a more extensive pool of innovative ideas. 2. Providing mentorship and resources: Staples can offer mentorship and resources to finalists and winners, including expert guidance in product development, marketing, and patenting. This will enhance the chances of success for inventors and their inventions. 3. Partnering with inventors: In addition to licensing agreements, Staples can explore partnerships with inventors for long-term collaboration. This can include ongoing product development, exclusive product launches, and shared marketing efforts. 4. Expanding the product line: Staples should continuously expand its exclusive product line by investing in the development and marketing of innovative products. This…
You are newly hired as the national sales manager of a pharmaceutical company. Your predecessor was not a very efficient manager. Hence, anomalous transactions and practices were rampant during his time. This was the reason why he was removed from the post despite the good performance of the sales force as far as hitting sales quotas are concerned. As you take over, you assume command responsibility over the entire sales force. However, since there was no proper turnover, you face the danger of being questioned for anomalies that happened before your time. If you call for a sales force audit, you might lose more than half of your sales force due to possible termination as a result of the audit. But you need to immediately show satisfactory sales performance. What will you do? Important note: please follow the case tips
Current Business Strategies Report In order to bring current examples of strategic issues and problems into the class, each student will present a current business strategies report. The report should be drawn from one specific news article in the business press and should deal with a topic within the last 12 months. The article(s) should highlight the strategic issues facing a particular firm or industry and should be directly related to specific topics of this course. Your oral report should include the following points: (specific guidelines to be reviewed in class) A very brief review of the key facts of the article- what it’s about; why it’s interesting; why it’s important Identification and explanation of the key course concepts, tools, topics that this report relates to.
All of them solve. 1.Customer insights are an important outcome of marketing research. True or False 2.A product that offers fewer benefits at a higher price than the competition can be said to have a losing value proposition. True or False 3.Comparative advertising is focused on comparing a product’s benefits to its costs. True or False 4. In a SWOT analysis, both strengths and opportunities are internal to the organization. True or False

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