EveryDay Co. is a 24-hours grocery chain operated by you and other 2 partners. It is said that after launching the company, many disagreements arise due to the fact that each partner has its own way of running the business. Based on the case above, kindly answer the following questions. 1. If you were to launch the company today, outline what steps you would need to prevent such things to happen. 2. Given the case above, who is your target market? 3. Which industry would it fall under? Is it a profitable industry? 4. Who is your primary competitors? 5. How can you gain competitive advantage over your competitors knowing that you are a new entrant in the industry?
EveryDay Co. is a 24-hours grocery chain operated by you and other 2 partners. It is said that after launching the company, many disagreements arise due to the fact that each partner has its own way of running the business. Based on the case above, kindly answer the following questions. 1. If you were to launch the company today, outline what steps you would need to prevent such things to happen. 2. Given the case above, who is your target market? 3. Which industry would it fall under? Is it a profitable industry? 4. Who is your primary competitors? 5. How can you gain competitive advantage over your competitors knowing that you are a new entrant in the industry?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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