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What are some ways that a company's marketing mix might give it a competitive edge?

What are some ways that a company's marketing mix might give it a competitive edge?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are some ways that a company's marketing mix might give it a competitive edge? 

How can a company benefit from a well-executed marketing strategy? 

Why is it necessary to acknowledge the significance of the marketing mix in the formulation of marketing strategies? 

For the entrepreneur, which pricing scheme makes the most sense? Explain your answer. 

What are the most important considerations to keep in mind when choosing a location? Can I use what I've learned here when I start my own business in the future? 

In the event that you were granted the opportunity to start your own business, what would you sell and where would you sell it? What marketing strategies do you have in mind?

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