Do you feel that firms that focus on their customers are more lucrative because of the influence that service has on the retention of customers? Your response has to contain at least three supporting arguments, please.
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Do you feel that firms that focus on their customers are more lucrative because of the influence that service has on the retention of customers? Your response has to contain at least three supporting arguments, please.
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- What are some of the key reasons that a customer remains loyal to a product, a service, or an organization? Give an example of your loyalty to a product, a service, or an organization.What role does customer retention play in the success of after-sales service programs ?A company may have many Customers depending on it size and industry in which it operates. Explain in your own words who are the company’s customers.
- What do you think are the characteristics of a good customer service? Customers are vital component of businesses, why do you think customers are important?Identify which level of investment in customer relationship management would the following be categorized and support your answer with at least one statement.Select two service firms. First one is a low-contact service firm and second one is high-contact service firm. Which of these two approaches are more suitable in extending customer satisfaction and why?
- Define the concept of customer lifetime value (CLV). What are your thoughts on this concept? Is it sometimes more profitable for a company to invest more resources in retaining current customers than trying to attract new customers?Search the Internet for a company that supplies Customer Relationship Management (CRM) systems for mid-size and large companies. Learn all you can about the company’s CRM product/s. Take a look at its competitors as well. Armed with the product knowledge and competitor analysis you have gained, compose a sales letter (as an email) to a mid-size company in need of CRM software. You’re free to make up details about the customer’s problem/s so that you can show the benefits and value proposition of your solution. Your letter should follow proper email format, including being single spaced, and be no more than one page in length. Once you have posted your sales letter, read the letters of your peers and respond to 3 letters. Pretend that you are the customer and respond as you would if you were to receive such a sales letter.A regional pizza chain contracts you to analyze how it compares to competitors. You recommend surveying its customers using the Fishbein multi-attribute model. When the results come back, the pizza shop chain is surprised to see that it scored low on convenience and variety. Why is it important to use the Fishbein multi-attribute model? A) The pizza shop can decide to not promote its different menu items since variety ranked low. B) The pizza shop can run promotions on its current menu items to draw more customers. C) The pizza shop can increase the number of ways it markets to its customers. D) The pizza shop can better position itself to change customer attitudes about its products’ and services’ features.
- When the value of a loyal consumer (VLC) business segment is high, can quality products and services be offered at premium rates to these customers? Can they be allowed less service if their VLC is low? ExplainExplain the importance of keeping a positive attitude in customer service and how it can help to grow the businesswhy is it essential that for the company to incorporate customer relationship in its operation?