Distinguish between the “inside-out” and “outside-in” perspectives.
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Question 1.3)
Distinguish between the “inside-out” and “outside-in” perspectives.
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- Question 1 – In 1993, McDonalds opened the first of its chain of McCafé coffee houses in Melbourne Australia. Since then, the chain has spread throughout the world with roughly 1,300 cafes worldwide. After further reading, provide the following: First, identify who you believe to be the target customer segment and customer need. Second, describe an appropriate marketing strategy (product, price, distribution, and promotion) for this offering. Target Market – Customer Need/Problem – Product – Price – Distribution – Promotion – NOTE: -no chatgpt answers -no plagiarism should be found -subject : businessD & R A1 2 -1 Question 2. Contango and Backwardation Define and contrast contango and normal contango.Question 8) Outline the concept of “shared value” and “inclusive business”.
- Q.2 How understanding consumers behaviour affect the marketing application?Q.3: Marketing Managements’ job is to build relationship with customers by creating customer value and satisfaction, however marketing manager cannot do this alone. Describe how the major actors in microenvironment can help marketing manager to create customer value and satisfactions?Q 9. Describe "Business Intelligence"?
- Q.1.1 With reference to Starbucks, discuss the concept of Disruptive Innovation.Q.7. What characteristics or benchmarks can be used to assess the business value of a company such as Twitter?Question 5 Which of the following motivates entrepreneurs to assume the risk of organizing inputs in new ways and develop new products? Multiple Choice Competition Regulation Profit Suppliers
- QUESTION TWO (2) DUNA INCORPORATED is a business conglomerate that produces a variety of beverages (alcoholic and non-alcoholic], Food products (Noodles and Canned Foods) and Personal Care Items. They had been operating in the Nigerian Market for five (5) years and a study conducted by their Research and Development division observed the Nigerian market as vast with great but unequal opportunities. They are therefore in a quandary over which aspects of their business to keep, restructure, sell or invest more in. Using your knowledge of marketing strategy, advise DUNA INCORPORATED on the most appropriate course(s) of action and the implications of any such actions.QUESTION 4 Put the suitable name of the following definitions (ethics – moral values - conflict of interest- dilemma) Situations in which moral reasons come inte conflict ( obligations, rights, goods, ideals)QUESTION II: X–OPOLY, INC. X-Opoly, Inc., was founded by two first-year college students to produce a knockoff real estate board game similar to the popular Parker Brothers; game Monopoly®. Initially, the partners started the company just to produce a board game based on popular local landmarks in their small college town, as a way to help pay for their college expenses. However, the game was a big success and because they enjoyed running their own business, they decided to pursue the business full-time after graduation. X-Opoly has grown rapidly over the last couple of years, designing and producing custom real estate trading games for universities, municipalities, chambers of commerce, and lately even some businesses. Orders range from a couple of hundred games to an occasional order for several thousand. This year X-Opoly expects to sell 50,000 units and projects that its sales will grow 25 percent annually for the next five years. X-Opoly’s orders are either for a new game…