Discuss the importance of conducting thorough market research and competitor analysis in the business planning process. How can businesses use this information to identify opportunities and mitigate risks?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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Discuss the importance of conducting thorough market research and competitor analysis in the business planning process. How can businesses use this information to identify opportunities and mitigate risks?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing