Direction: ABC enterprise marketing styles were not effective to this generation because it is using traditional promotion. Now, suppose you are a marketing consultant, how would you encourage the owner to shift from traditional marketing to online/digital marketing. Explain your answer by differentiation, use the venn diagram.

Direction: ABC enterprise marketing styles were not effective to this generation because it is using traditional promotion. Now, suppose you are a marketing consultant, how would you encourage the owner to shift from traditional marketing to online/digital marketing. Explain your answer by differentiation, use the venn diagram.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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