Please create goals, training needed with estimated cost, and remarks or manager's note as a digital marketing specialist.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please create goals, training needed with estimated cost, and remarks or manager's note as a digital marketing specialist.

Please see attached example.

Today's Date
February 15, 2012
Employee
Sammie Smith
Current job title
Clerk, Accounts Payable
• Develop management skills
• Learn accounting standards
• Promoted to Accounts Payable Manager
Goals
• Management training
Peachtree accounting software
Advanced training
· Earn AAAS online degree in accounting
• Take tax certification course
Communications training
Training Needed
• AAAS degree, $5, 678
• Peachtree Training, $150 for one
day seminar
• Tax certification certificate, $550 for
intensive weekend conference
Estimated Costs
Completion Date
Spring of 2014
Manager Notes:
• In-house training offered yearly: "Reading Body Language" and "Writing
Development, and "Running an Effective Meeting"
• External Training needed: Peachtree software, AAAS Degree, Tax
certification Training Course
• Assign Sammie to Dorothy Redgur, the CFO for mentorship
• Next steps: Sammie should develop a timeline for when she plans to
complete the seminars.
The budget allows us to pay up to $1,000 per year for external training for all
employees. Talk with Sammie about how to receive reimbursement.
Transcribed Image Text:Today's Date February 15, 2012 Employee Sammie Smith Current job title Clerk, Accounts Payable • Develop management skills • Learn accounting standards • Promoted to Accounts Payable Manager Goals • Management training Peachtree accounting software Advanced training · Earn AAAS online degree in accounting • Take tax certification course Communications training Training Needed • AAAS degree, $5, 678 • Peachtree Training, $150 for one day seminar • Tax certification certificate, $550 for intensive weekend conference Estimated Costs Completion Date Spring of 2014 Manager Notes: • In-house training offered yearly: "Reading Body Language" and "Writing Development, and "Running an Effective Meeting" • External Training needed: Peachtree software, AAAS Degree, Tax certification Training Course • Assign Sammie to Dorothy Redgur, the CFO for mentorship • Next steps: Sammie should develop a timeline for when she plans to complete the seminars. The budget allows us to pay up to $1,000 per year for external training for all employees. Talk with Sammie about how to receive reimbursement.
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