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- Based on the AMA's definition of marketing research, which of the following is not one of the uses of marketing research? * To generate, refine, and evaluate marketing actions To monitor marketing performance To solve general, not specific, marketing problems To improve marketing as a process Dorcrintive research designs can generateMarketing Research is the systematic design, collection, analysis and reporting of data and findings which are relevant to a specific marketing situation facing the company Select one: O True O False(a) Why might a marketing researcher prefer to use secondary data rather than primary data in a study? (b) Why might the reverse be true?
- 1.Assume that you are a Marketing Manager and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help in collecting information?Choose a fictional product of your liking and describe potential primary and secondary sources of market research for that product. How do marketers use this market research to market this product effectively? How does these types of research influence the 4p's of marketing? 1000 words minimumc. Marketing intelligence and marketing research are used by marketers to make informed decisions. Explain the difference between both concepts?
- As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this studymarketing research is classified into two areas: problem identification and problem solving. 1) true 2)falseSome market researchers tout the benefits of “soft” market research data gathered using techniques such as focus groups and observation. Others argue the benefits of using “hard” data such as statistics on consumers’ buying habits and figures on market size. When might each kind of data be preferred? Explain.
- Government reports, trade shows, and annual reports can all be good resources for marketing research.; True or Falseof tion In consumer research, is information that has already been collected for some other purpose, and is often helpful in designing a new research project. O Positivism O Primary research O Negativism O Experimentation O Secondary dataYour company recently launched a new “dry” shampoo. Although initial sales were strong, they have steadily declined over the last year and a half. You have decided to conduct further market research, but first, you have to define the research problem. Prepare a short report that clearly and fully defines the research problem for your product