Explain why do we study consumer behaviour?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter6: Consumer Behavior
Section6.2: The Consumer Decision Process
Problem 1LO
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Consumer behavior is defined as the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. a) Explain why do we study consumer behaviour?

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