Creative Homework/Shorr Project Think of the last timeyou interacted with a salesperson, whether it was fora nevv tablet computer or a trendy pair of jeans. Identify the type of salesperson you were interacting withand describe what this person did to fulfill that particular role. Also identify whether this salesperson useda transactional semng approach or a relationship selling approach. Was this approach appropriate for thepurchase you were considering? Why or why not?
Creative Homework/Shorr Project Think of the last timeyou interacted with a salesperson, whether it was fora nevv tablet computer or a trendy pair of jeans. Identify the type of salesperson you were interacting withand describe what this person did to fulfill that particular role. Also identify whether this salesperson useda transactional semng approach or a relationship selling approach. Was this approach appropriate for thepurchase you were considering? Why or why not?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Creative Homework/Shorr Project Think of the last time
you interacted with a salesperson, whether it was for
a nevv tablet computer or a trendy pair of jeans. Identify the type of salesperson you were interacting with
and describe what this person did to fulfill that particular role. Also identify whether this salesperson used
a transactional semng approach or a relationship selling approach. Was this approach appropriate for the
purchase you were considering? Why or why not?
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