As a sales manager, what characteristics would you lookfor, and what criteria would you use, when promoting asalesperson to the position of Regional Sales Manager?Why do many outstanding salespeople fail to becomesuccessful Sales Managers? What can sales managersdo to increase the professionalism of their salespeople?How can a sales Manager reward a Sales Team toincrease profitability for the organization. If you, as asales manager, were required to prepare an annualoperating plan, what would you include in the plan?

INTRODUCTION - As a sales manager, there are several key characteristics and criteria that I would…

Answered: As a sales manager, what…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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In your role as the Strategic Marketing Director for your organization, or anorganization of your choice, you have been asked by the Board of Directors to developa Strategic Marketing plan and present it at the next board meeting. In order to producethe marketing plan, you will need to undertake a strategic marketing audit. Yourmarketing plan, which should cover the medium-term period (as relevant to yourorganization and sector) should be underpinned by the marketing audit. In preparationfor the meeting, you have been asked to carry out the following tasks: Using a marketing planning framework of your choice, prepare a medium termstrategic marketing plan and present it to the board of directors by including thefollowing areas• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy,competitive advantage• Tactics - 7 Ps, Organizational structure• Actions & Control - Balance score card, Budgets, Schedules
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