Create a 2-3 fictitious organization related to the tourism and hospitality industries such as travel agency, airline of food and beverages. This organization should have a NAME and a set of VISION, MISSION, and VALUES. Provide a brief background of your organization. Kindly also provide a LOGO for the company. Assume that each 6 members of your group takes a top management position in your organization. As the organization's top management, the group is tasked to come up with strategic goals and objectives. Make sure to align the goals and objectives to your VISION, MISSION, and VALUES. Use the SMART Goals Framework in coming up with your goals and objectives.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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  • Create a 2-3 fictitious organization related to the tourism and hospitality industries such as travel agency, airline of food and beverages. This organization should have a NAME and a set of VISION, MISSION, and VALUES.
  • Provide a brief background of your organization. Kindly also provide a LOGO for the company.
  • Assume that each 6 members of your group takes a top management position in your organization.
  • As the organization's top management, the group is tasked to come up with strategic goals and objectives.
  • Make sure to align the goals and objectives to your VISION, MISSION, and VALUES.
  • Use the SMART Goals Framework in coming up with your goals and objectives.
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