Answered: After operating for some time and…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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After operating for some time and having evaluated the finances to project the sales of the business, it is necessary to think that, as a business owner, you must establish a strategic marketing plan which gives you a better idea about the market and business opportunities. growth in the industry.

For this reason, in this task you will develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements:

a) Executive Summary

i) Summarize all the most important aspects of your strategic marketing plan.

b) Our client (buyer person)

i) Describe the different types of customers the business appeals to.

c) Product or service

i) Evaluate the product or service according to the market need.
ii) Defines the branding elements of the business.

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