Consider the metaphor the Pepper team uses to define their unit’s identity: a speed boat versus a big ship. Now turn to your team, department, unit, or organization and think about its current identity as you answer the following questions. Remember that identity is the shorthand way of capturing who you are, distinct from the set of tasks you do and in contrast to other groups in the organization and your competitors. It is how you understand the organization and who you seek to become.     HOW WOULD YOU AND YOUR COLLEAGUES DEFINE YOUR IDENTITY?..................................................   HOW WOULD YOU CAPTURE ITS IDENTITY RELATIVE TO A COMPARISON SET, EITHER OTHER UNITS IN YOUR ORGANIZATION OR OTHER COMPETITORS?...................................................   PEPPER USES THE METAPHOR OF A SPEED BOAT VERSUS A BIG SHIP. WHAT METAPHOR WOULD YOU USE TO DEFINE YOUR TEAM, DEPARTMENT, UNIT, OR ORGANIZATION’S IDENTITY? EXPLAIN WHY....................

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Bank Leumi’s Identity vs. Pepper’s Identity

Consider the metaphor the Pepper team uses to define their unit’s identity: a speed boat versus a big ship. Now turn to your team, department, unit, or organization and think about its current identity as you answer the following questions.

Remember that identity is the shorthand way of capturing who you are, distinct from the set of tasks you do and in contrast to other groups in the organization and your competitors. It is how you understand the organization and who you seek to become.

 
 
HOW WOULD YOU AND YOUR COLLEAGUES DEFINE YOUR IDENTITY?..................................................
 
HOW WOULD YOU CAPTURE ITS IDENTITY RELATIVE TO A COMPARISON SET, EITHER OTHER UNITS IN YOUR ORGANIZATION OR OTHER COMPETITORS?...................................................
 
PEPPER USES THE METAPHOR OF A SPEED BOAT VERSUS A BIG SHIP. WHAT METAPHOR WOULD YOU USE TO DEFINE YOUR TEAM, DEPARTMENT, UNIT, OR ORGANIZATION’S IDENTITY? EXPLAIN WHY....................
 
 
 
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