The typical university business school is organized on a functional basis, with departments heads in accounting, finance, information systems, management, and marketing all reporting to a dean. You are on your alma mater's advisory board and the dean is asking for advice. What suggestions might you give for redesigning this structure to increase communication and collaboration across departments, as well as improve curriculum integration for students in all areas of study?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
The typical university business school is organized on a functional basis, with departments heads in accounting,
finance, information systems, management, and marketing all reporting to a dean. You are on your alma mater's
advisory board and the dean is asking for advice. What suggestions might you give for redesigning this structure to
increase communication and collaboration across departments, as well as improve curriculum integration for students
in all areas of study?
Transcribed Image Text:The typical university business school is organized on a functional basis, with departments heads in accounting, finance, information systems, management, and marketing all reporting to a dean. You are on your alma mater's advisory board and the dean is asking for advice. What suggestions might you give for redesigning this structure to increase communication and collaboration across departments, as well as improve curriculum integration for students in all areas of study?
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning