Company: Accor Hotel Focus on industry-level data from Europe and UK Analysis Competitive forces in the Accor hotel industry (e.g. barriers to entry; intensity of rivalry between incumbents; threat of substitution…) Drivers of change in theAccor hotel  The impact of external factors on the Accor hotel Conclusion

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter5: Marketing Research And Information Systems
Section5.2: Largest Toymaker In The World: Lego Builds On Past Success
Problem 2C
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Company: Accor Hotel

  • Focus on industry-level data from Europe and UK
  • Analysis
    • Competitive forces in the Accor hotel industry (e.g. barriers to entry; intensity of rivalry between incumbents; threat of substitution…)
    • Drivers of change in theAccor hotel 
    • The impact of external factors on the Accor hotel
  • Conclusion
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