Can you explain and make a summary and add some examples (Like Jollibee) of the given below? STAGES OF GLOBALIZATION Stage 1 - arm's length service activity of an essentially domestic company/institution which moves into new market. Stage 2 the company/institution takes over these activities on its own. Stage 3 - the domestic-based company institution begins to carry out its own manufacturing marketing and sales in key foreign markets. Stage 4 - the company/institution moves to a full insider position in these markets supported by a complete business system (e.g., Research and Development and engineering) Stage 5 - the company/institution moves towards a genuinely global mode of operation where global localization happens that requires an organizational transition i.e. the company denationalize its operations.

Can you explain and make a summary and add some examples (Like Jollibee) of the given below? STAGES OF GLOBALIZATION Stage 1 - arm's length service activity of an essentially domestic company/institution which moves into new market. Stage 2 the company/institution takes over these activities on its own. Stage 3 - the domestic-based company institution begins to carry out its own manufacturing marketing and sales in key foreign markets. Stage 4 - the company/institution moves to a full insider position in these markets supported by a complete business system (e.g., Research and Development and engineering) Stage 5 - the company/institution moves towards a genuinely global mode of operation where global localization happens that requires an organizational transition i.e. the company denationalize its operations.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter16: Integrated Marketing Communications

Section16.2: Because You’re Worth It: Imc At L’oréal

Problem 3C

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