Bevan’s Cycles, a chain of bike shops that were early adopters of an online business model, are trying to improve customer satisfaction from bike purchases. To do so, they are considering setting up a ‘fitting service’ to help customers get the perfect fit on their bikes, thus reducing bicycles returned. The way the service would operate is that customers will book a session with a ‘fitting expert’. This will involve the customer coming into the shop where they will be filmed riding a stationary bike (like you get at the gym) and then the film will be analysed by a computer system to give them the perfect fitting bike. At each bike shop, this will entail a fixed cost for installing the computer system for analysing each customer and a marginal cost for training each member of staff. The head office sets a budget of £10,000 if 2 members of staff are trained, and for the bigger stores £12,000 if 3 members of staff are trained. The total expense for this must be incurred in a single year. What is the implied budget for installing the computer system and for
Bevan’s Cycles, a chain of bike shops that were early adopters of an online business model, are trying to improve customer satisfaction from bike purchases. To do so, they are considering setting up a ‘fitting service’ to help customers get the perfect fit on their bikes, thus reducing bicycles returned. The way the service would operate is that customers will book a session with a ‘fitting expert’. This will involve the customer coming into the shop where they will be filmed riding a stationary bike (like you get at the gym) and then the film will be analysed by a computer system to give them the perfect fitting bike. At each bike shop, this will entail a fixed cost for installing the computer system for analysing each customer and a marginal cost for training each member of staff. The head office sets a budget of £10,000 if 2 members of staff are trained, and for the bigger stores £12,000 if 3 members of staff are trained. The total expense for this must be incurred in a single year. What is the implied budget for installing the computer system and for
Chapter1: Making Economics Decisions
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Bevan’s Cycles, a chain of bike shops that were early adopters of an online business model, are trying to improve customer satisfaction from bike purchases. To do so, they are considering setting up a ‘fitting service’ to help customers get the perfect fit on their bikes, thus reducing bicycles returned. The way the service would operate is that customers will book a session with a ‘fitting expert’. This will involve the customer coming into the shop where they will be filmed riding a stationary bike (like you get at the gym) and then the film will be analysed by a computer system to give them the perfect fitting bike. At each bike shop, this will entail a fixed cost for installing the computer system for analysing each customer and a marginal cost for training each member of staff. The head office sets a budget of £10,000 if 2 members of staff are trained, and for the bigger stores £12,000 if 3 members of staff are trained. The total expense for this must be incurred in a single year. What is the implied budget for installing the computer system and for training each staff member to use the computer system?
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