An IE graduate student named Vladimir will soon purchase a new top of the line Apple iPhone or Samsung Galaxy. He bases his choice on the three factors: cost C, ease of use E, and features F. He assigns weights of 0.40 to C, 0.30 to E, and 0.30 to F. For C, he assigns weights of 0.40 to iPhone and 0.60 to Galaxy. For E, he also assigns weights of 0.40 to iPhone and 0.60 to Galaxy. For F, he assigns weights of 0.70 to iPhone and 0.30 to Galaxy. Use these weights in a value tree and determine which phone Vladimir should buy and the corresponding overall weight for the chosen phone. O iPhone, 0.53 O Galaxy, 0.51 O iPhone, 0.51 O Galaxy, 0.49

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
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An IE graduate student named Vladimir will soon purchase a new top of the line Apple iPhone or Samsung Galaxy.
He bases his choice on the three factors: cost C, ease of use E, and features F. He assigns weights of 0.40 to C,
0.30 to E, and 0.30 to F. For C, he assigns weights of 0.40 to iPhone and 0.60 to Galaxy. For E, he also assigns
weights of 0.40 to iPhone and 0.60 to Galaxy. For F, he assigns weights of 0.70 to iPhone and 0.30 to Galaxy. Use
these weights in a value tree and determine which phone Vladimir should buy and the corresponding overall
weight for the chosen phone.
iPhone, 0.53
O Galaxy, 0.51
O iPhone, 0.51
O Galaxy, 0.49
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Transcribed Image Text:An IE graduate student named Vladimir will soon purchase a new top of the line Apple iPhone or Samsung Galaxy. He bases his choice on the three factors: cost C, ease of use E, and features F. He assigns weights of 0.40 to C, 0.30 to E, and 0.30 to F. For C, he assigns weights of 0.40 to iPhone and 0.60 to Galaxy. For E, he also assigns weights of 0.40 to iPhone and 0.60 to Galaxy. For F, he assigns weights of 0.70 to iPhone and 0.30 to Galaxy. Use these weights in a value tree and determine which phone Vladimir should buy and the corresponding overall weight for the chosen phone. iPhone, 0.53 O Galaxy, 0.51 O iPhone, 0.51 O Galaxy, 0.49 « Previous Next> Simpfun
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