ain, using quantitative and non-quantitative examples, the idea that diminishing returns can sometimes be faced by marketing firms when raising the level of service provision to certain customers or market segments.
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Explain, using quantitative and non-quantitative examples, the idea that diminishing returns can sometimes be faced by marketing firms when raising the level of service provision to certain customers or market segments.
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- What would be the best questions comparing potential market, available market, qualified available market, and served market for a business?explain the following Service Development factors based on Stages of Product Development and Product Adaptation: 1. Business Process Outsourcing 2. Information Communication Technology 3. Knowledge Process Outsourcing 4. Service Product Relationship 5. Service Delivery ModesDescribe how marketers manage service differentiation, other than through pricing, and describe an example of a service provider that has successfully differentiated its offering from competitors.
- What will happen if customers are not satisfied with the services offered by a firm? What is the effect to both customers and firm?Who are your target market when you have a delivery service business? Please provide a rationale reason why you chose them?A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched. Identify different segments of the market for launching this product. Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.
- Explain and analyze why its whether good or bad to purchase a potato from a grocery store.What determines supply and demand in service organizations? How does supply and demand impact services in a service marketing economy? What can businesses do to plan for fluctuations in demand for their services?list three industries that affect and are impacted by the performance of Cigna pharmacy’s customer service representative position?