A firm is attempting to minimize its shipping costs. The firm has 3 factories and must supply the needs of its 3 customers without shortages. Since the firm has no storage facilities, each factory must make daily shipments to its customers. The table below shows the capacity of each factory, the amount required by each customer, and the cost of shipping from each factory to each customer. Shipping Costs ($/unit) Factory/Capacity Customer 1 Customer 2 Customer 3 A/180 units 13 11 11 B/160 units 7 6 10 C/110 units 5 10 8 Requirement— 225 units Requirement— 75 units Requirement— 150 units Complete the table below to show the quantity shipped from each factory to each customer. (Leave no cells blank - be certain to enter "0" wherever required.) What is the total cost of meeting customer requirements each day?

A firm is attempting to minimize its shipping costs. The firm has 3 factories and must supply the needs of its 3 customers without shortages. Since the firm has no storage facilities, each factory must make daily shipments to its customers. The table below shows the capacity of each factory, the amount required by each customer, and the cost of shipping from each factory to each customer. Shipping Costs ($/unit) Factory/Capacity Customer 1 Customer 2 Customer 3 A/180 units 13 11 11 B/160 units 7 6 10 C/110 units 5 10 8 Requirement— 225 units Requirement— 75 units Requirement— 150 units Complete the table below to show the quantity shipped from each factory to each customer. (Leave no cells blank - be certain to enter "0" wherever required.) What is the total cost of meeting customer requirements each day?

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter5: Network Models

Section: Chapter Questions

Problem 68P

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Located in the picturesque Berkshire Mountains of Western Massachusetts, Ski Butternut has been a family-owned, family-oriented ski destination for more than 50 years. The resort includes 22 trails for downhill skiing and snowboarding, two terrain parks for riding, and a dedicated area for snow tubing. Although Ski Butternut hosts some non-ski events during summer and fall, its business goes into high gear when snowy weather arrives, bringing skiers and riders from across Massachusetts, Connecticut, New York, and New Jersey. Matt Sawyer, Ski Butternuts director of marketing, says the primary target market has always been families with young children who are seeking affordable skiing. Everything from the snack-bar menus to the ski-shop merchandise is presented with families in mind. So that parents can have fun in the snow without worry, the resort has a Childrens Center for children who are too young to ski or have no interest. Fifth-graders are invited to ski for free when accompanied by an adult who buys an adult lift ticket. The resort also created two terrain parks for young snowboarders who were clamoring for a more exciting riding experience. Without the terrain parks, Sawyer says, these boarders would have asked their parents to take them to competing mountains in Vermont. Ski Butternuts research shows that first-timers are a particularly important segment, because they tend to have a strong allegiance to the resort where they learn to ski. First-timers typically visit the resort seven times before seeking out more challenging mountains. As a result, Ski Butternut has made teaching first-timers to ski or snowboard one of its specialties. For this market, the resort bundles ski or board rentals, lift tickets, and also offers a wide range of individual and group lessons for all ages and abilities at a value price. Because Ski Butternut has trails for different skill levels, beginners can challenge themselves by changing trails within the resort once they feel confident. Ski Butternut also targets seniors and college students. Knowing that weekends are the busiest period, the resort offers special midweek prices to attract seniors who have free time to ski on weekdays. College students are particularly value-conscious, and they often travel to ski resorts as a group. As a result, Ski Butternut offers weekend and holiday discounts to bring in large numbers of students who would otherwise ski elsewhere. Thanks to Facebook, Twitter, and other social media, students quickly spread the word about special pricing, which enhances Ski Butternuts ability to reach this key segment. In addition, the resort highlights discount pricing for families when targeting specific segments, such as scout troops, military personnel, emergency services personnel, and members of local ski clubs. Another segment Ski Butternut has selected for marketing attention is ski racers. The resort features professional coaching, lessons, and programs for ski racers in the age group of 8 to 20. Sawyer notes that these ski racers are extremely dedicated to training, which means theyre on the slopes as often as possible, a positive for the resorts attendance and revenue. To stay in touch with racers, Ski Butternut has a special website and a dedicated Facebook page. Sawyer conducts up to 1,200 customer surveys every year to better understand who his customers are and what they need. He also compares the results with skiers who visit mountains of a similar size in other areas. Digging deeper, he analyzes data drawn from the ski shops rental business to build a detailed picture of customers demographics, abilities, and preferences. Based on this research, he knows that the typical family at Ski Butternut consists of two children under age 18 who ski or ride, and at least one parent who skis. Because they can obtain so much information from and about their customers, Sawyer and his team are able to make better decisions about the marketing mix for each segment. By better matching the media with the audience, they get a better response from advertising, e-mail messages, and other marketing communications. As one example, they found that 15 percent of the visitors to Ski Butternuts website were using a smartphone to access the site. Sawyer has now created a special version of the site specifically for mobile use and created a text-message contest to engage skiers who have smartphones.16 Of the four categories of variables, which one seems to be the most central to Ski Butternuts segmentation strategy, and why?
Located in the picturesque Berkshire Mountains of Western Massachusetts, Ski Butternut has been a family-owned, family-oriented ski destination for more than 50 years. The resort includes 22 trails for downhill skiing and snowboarding, two terrain parks for riding, and a dedicated area for snow tubing. Although Ski Butternut hosts some non-ski events during summer and fall, its business goes into high gear when snowy weather arrives, bringing skiers and riders from across Massachusetts, Connecticut, New York, and New Jersey. Matt Sawyer, Ski Butternuts director of marketing, says the primary target market has always been families with young children who are seeking affordable skiing. Everything from the snack-bar menus to the ski-shop merchandise is presented with families in mind. So that parents can have fun in the snow without worry, the resort has a Childrens Center for children who are too young to ski or have no interest. Fifth-graders are invited to ski for free when accompanied by an adult who buys an adult lift ticket. The resort also created two terrain parks for young snowboarders who were clamoring for a more exciting riding experience. Without the terrain parks, Sawyer says, these boarders would have asked their parents to take them to competing mountains in Vermont. Ski Butternuts research shows that first-timers are a particularly important segment, because they tend to have a strong allegiance to the resort where they learn to ski. First-timers typically visit the resort seven times before seeking out more challenging mountains. As a result, Ski Butternut has made teaching first-timers to ski or snowboard one of its specialties. For this market, the resort bundles ski or board rentals, lift tickets, and also offers a wide range of individual and group lessons for all ages and abilities at a value price. Because Ski Butternut has trails for different skill levels, beginners can challenge themselves by changing trails within the resort once they feel confident. Ski Butternut also targets seniors and college students. Knowing that weekends are the busiest period, the resort offers special midweek prices to attract seniors who have free time to ski on weekdays. College students are particularly value-conscious, and they often travel to ski resorts as a group. As a result, Ski Butternut offers weekend and holiday discounts to bring in large numbers of students who would otherwise ski elsewhere. Thanks to Facebook, Twitter, and other social media, students quickly spread the word about special pricing, which enhances Ski Butternuts ability to reach this key segment. In addition, the resort highlights discount pricing for families when targeting specific segments, such as scout troops, military personnel, emergency services personnel, and members of local ski clubs. Another segment Ski Butternut has selected for marketing attention is ski racers. The resort features professional coaching, lessons, and programs for ski racers in the age group of 8 to 20. Sawyer notes that these ski racers are extremely dedicated to training, which means theyre on the slopes as often as possible, a positive for the resorts attendance and revenue. To stay in touch with racers, Ski Butternut has a special website and a dedicated Facebook page. Sawyer conducts up to 1,200 customer surveys every year to better understand who his customers are and what they need. He also compares the results with skiers who visit mountains of a similar size in other areas. Digging deeper, he analyzes data drawn from the ski shops rental business to build a detailed picture of customers demographics, abilities, and preferences. Based on this research, he knows that the typical family at Ski Butternut consists of two children under age 18 who ski or ride, and at least one parent who skis. Because they can obtain so much information from and about their customers, Sawyer and his team are able to make better decisions about the marketing mix for each segment. By better matching the media with the audience, they get a better response from advertising, e-mail messages, and other marketing communications. As one example, they found that 15 percent of the visitors to Ski Butternuts website were using a smartphone to access the site. Sawyer has now created a special version of the site specifically for mobile use and created a text-message contest to engage skiers who have smartphones.16 What role do geographic variables play in Ski Butternuts segmentation and targeting?
Located in the picturesque Berkshire Mountains of Western Massachusetts, Ski Butternut has been a family-owned, family-oriented ski destination for more than 50 years. The resort includes 22 trails for downhill skiing and snowboarding, two terrain parks for riding, and a dedicated area for snow tubing. Although Ski Butternut hosts some non-ski events during summer and fall, its business goes into high gear when snowy weather arrives, bringing skiers and riders from across Massachusetts, Connecticut, New York, and New Jersey. Matt Sawyer, Ski Butternuts director of marketing, says the primary target market has always been families with young children who are seeking affordable skiing. Everything from the snack-bar menus to the ski-shop merchandise is presented with families in mind. So that parents can have fun in the snow without worry, the resort has a Childrens Center for children who are too young to ski or have no interest. Fifth-graders are invited to ski for free when accompanied by an adult who buys an adult lift ticket. The resort also created two terrain parks for young snowboarders who were clamoring for a more exciting riding experience. Without the terrain parks, Sawyer says, these boarders would have asked their parents to take them to competing mountains in Vermont. Ski Butternuts research shows that first-timers are a particularly important segment, because they tend to have a strong allegiance to the resort where they learn to ski. First-timers typically visit the resort seven times before seeking out more challenging mountains. As a result, Ski Butternut has made teaching first-timers to ski or snowboard one of its specialties. For this market, the resort bundles ski or board rentals, lift tickets, and also offers a wide range of individual and group lessons for all ages and abilities at a value price. Because Ski Butternut has trails for different skill levels, beginners can challenge themselves by changing trails within the resort once they feel confident. Ski Butternut also targets seniors and college students. Knowing that weekends are the busiest period, the resort offers special midweek prices to attract seniors who have free time to ski on weekdays. College students are particularly value-conscious, and they often travel to ski resorts as a group. As a result, Ski Butternut offers weekend and holiday discounts to bring in large numbers of students who would otherwise ski elsewhere. Thanks to Facebook, Twitter, and other social media, students quickly spread the word about special pricing, which enhances Ski Butternuts ability to reach this key segment. In addition, the resort highlights discount pricing for families when targeting specific segments, such as scout troops, military personnel, emergency services personnel, and members of local ski clubs. Another segment Ski Butternut has selected for marketing attention is ski racers. The resort features professional coaching, lessons, and programs for ski racers in the age group of 8 to 20. Sawyer notes that these ski racers are extremely dedicated to training, which means theyre on the slopes as often as possible, a positive for the resorts attendance and revenue. To stay in touch with racers, Ski Butternut has a special website and a dedicated Facebook page. Sawyer conducts up to 1,200 customer surveys every year to better understand who his customers are and what they need. He also compares the results with skiers who visit mountains of a similar size in other areas. Digging deeper, he analyzes data drawn from the ski shops rental business to build a detailed picture of customers demographics, abilities, and preferences. Based on this research, he knows that the typical family at Ski Butternut consists of two children under age 18 who ski or ride, and at least one parent who skis. Because they can obtain so much information from and about their customers, Sawyer and his team are able to make better decisions about the marketing mix for each segment. By better matching the media with the audience, they get a better response from advertising, e-mail messages, and other marketing communications. As one example, they found that 15 percent of the visitors to Ski Butternuts website were using a smartphone to access the site. Sawyer has now created a special version of the site specifically for mobile use and created a text-message contest to engage skiers who have smartphones.16 How is Ski Butternut applying behavioristic variables in its segmentation strategy? Explain your answer.
4. Companies A, B, and C supply components to three plants (F, G, and H) via two crossdocking facilities (D and E). It costs $4 to ship from D regardless of final destination and $3 to ship to E regardless of supplier. Shipping to D from A, B, and C costs $3, $4, and $5, respectively, and shipping from E to F, G, and H costs $10, $9, and $8, respectively. Suppliers A, B, and C can provide 200, 300 and 500 units respectively and plants F, G, and H need 350, 450, and 200 units respectively. Crossdock facilities D and E can handle 600 and 700 units, respectively. Logistics Manager, Aretha Franklin, had previously used "Chain of Fools" as her supply chain consulting company, but now turns to you for some solid advice. Set up the solution in Excel and solve with Solver. What are total costs?
nJuicy Juice manufactures different juices made entirely of various exotic nuts. Their primary market is China and they operate 3 plants located in Ethiopia, Tanzania and Nigeria. You have been asked to help them determine where to manufacture the two newest juices they offer, Gingko Nut and Kola Nut. Each plant has a different variable cost structure and capacity for manufacturing the different juices. Also each juice has an expected demand. Cost/unit Gingko Kola Ethiopia ¥21.00 ¥22.50 Tanzania ¥22.50 ¥24.50 Nigeria ¥23.00 ¥25.50 Capacity Units/month Ethiopia 425 Tanzania 400 Nigeria 750 Demand Units/month Gingko 550 Kola 450 same exampe is used but in this case each plant has a different fixed and variable cost structur and cpacity for manufacturing the differnt Juices. the fixed cost only applies if the plant produces any juice Capacity Unit-Month Fixed…
nJuicy Juice manufactures different juices made entirely of various exotic nuts. Their primary market is China and they operate 3 plants located in Ethiopia, Tanzania and Nigeria. You have been asked to help them determine where to manufacture the two newest juices they offer, Gingko Nut and Kola Nut. Each plant has a different variable cost structure and capacity for manufacturing the different juices. Also each juice has an expected demand. Cost/unit Gingko Kola Ethiopia ¥21.00 ¥22.50 Tanzania ¥22.50 ¥24.50 Nigeria ¥23.00 ¥25.50 Capacity Units/month Ethiopia 425 Tanzania 400 Nigeria 750 Demand Units/month Gingko 550 Kola 450 How much of each juice should be made at each plant in order to minimize total cost while meeting demand and adhering to plant capacity?
Radiant wants to hire Cargo planes for transporting their goods. They contacted VIP Transportation Company to hire Cargo planes. VIP informed that they can provide two types of Cargo Planes. In addition, they provided the following cost related information about the two types Cargo planes- WT88 and BH54: Personnel Cost Fuel Cost Maintenance Cost WT88 2000 1000 2000 BH54 2500 1500 1000 Radiant has $200,000 to spend in personnel cost, $160,000 in fuel cost, and $80,000 in maintenance cost. Moreover, they have to hire at least two of each type of planes. If WT88 can carry 55 tons of goods and BH54 can carry 85 tons of goods, then find out the following using Linear Programming: What is the maximum amount Radiant can carry given their budget constraint? Can you solve using solver ? (I did this but I got a wrong answer) Data Personnel Cost Fuel Cost Maintenance Cost Tons WT88 2000 1000 2000 55…
Homie Appliance Company operates a branch in Manila City. The following are transactions between the home office and branch for the current year. The home office sends P200,000 cash to the branch. Shipments to branch are billed at cost of P78,750. The Home Office pays branch expense of P3,500. Home office expense of 3,375 are paid by the branch. The branch returned merchandise costing P10,000 to the home office. Home office acquires branch furniture for P20,500 cash. The said fixed asset is carried on Branch Books. The annual depreciation on the branch furniture is 5%. The branch sends a P15,000 cash remittance to home office. Q1-What is the adjusted balance of Branch Current account in the Home Office Books? Q2-What is the adjusted Home Office Current account in the Home Office Books?
Three suppliers A, B and C, each produce road grit which has to be delivered to council depots W, X, Y and Z. The stock held at each supplier and the demand from each depot is known. The cost, in pounds, of transporting one lorry load of grit from each supplier to each depot is also known. This information is given in the table. Suppliers Depot W Depot X Depot Y Depot Z Stock (Lorry Loads) Supplier A 180 110 130 290 14 Supplier B 190 250 150 280 16 Supplier C 240 270 190 120 20 Demand (Lorry Loads) 11 15 14 10 50 Use VAT method to supply out all the stocks
The Tubular Ride Boogie Board Company has manufacturing plants in Tucson, Arizona and Toronto, Ontario. You have been given the job of coordinating distribution of the latest model, the Gladiator, to outlets in Honolulu and Venice Beach. The Tucson plant, when operating at full capacity, can manufacture 620 Gladiator boards per week, while the Toronto plant, beset by labor disputes, can produce only 410 boards per week. The outlet in Honolulu orders 500 Gladiator boards per week, while Venice Beach orders 530 boards per week. Transportation costs are as follows. Tucson to Honolulu: $10 per board; Tucson to Venice Beach: $5 per board. Toronto to Honolulu: $20 per board; Toronto to Venice Beach: $10 per board. (a) Assuming that you wish to fill all orders and ensure full capacity production at both plants, is it possible to meet a total transportation budget of $9,900? O Yes O No If so, how many Gladiator boards are shipped from each manufacturing plant to each distribution outlet? (If…
B. For each of the following, you are to set up a linear program and solve the problem using the Excel Solver. 5. Freshly Baked Hub has 3 warehouses and 3 branches store. The following table shows the shipping costs between each warehouses and store, the warehouse capabilities and store capacities. Branch Store To Capabilities From Y A P 350 P 400 P 280 7,000 B P 197 P 510 P 370 8,000 P 470 P 630 P 285 12,000 Сарacity 6,000 14,000 7,000 27,000 Linear Program: Solver Solution: х1 x2 х3 х4 х5 х6 х7 х8 х9 Decision: Constraints: Total Sign Capability 1 2 3 4 5 Minimize C: Warehouse
The Awesome Skis Company has manufacturing plants in Portland, Oregon and Toronto, Ontario. You have been given the job of coordinating distribution of the latest model, the Superslide, to outlets in Lake Tahoe and Whistler. The Portland plant, when operating at full capacity, can manufacture 620 pairs Superslide skis per week, while the Toronto plant, beset by labor disputes, can produce only 410 pair of skis per week. The outlet in Lake Tahoe orders at least 500 pairs Superslide skis per week, while Whistler orders at least 530 pairs of skis per week. Transportation costs are as follows: Portland to Lake Tahoe: $10 per pair of skis; Portland to Whistler: $5 per pair of skis. Toronto to Lake Tahoe: $20per pair of skis; Toronto to Whistler: $10 per pair of skis. (a) You want to ship as many skis as you can filling all the orders and yet, you want to minimize your costs. If so, how many skis should be shipped from each manufacturing plant to each…

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	Shipping Costs ($/unit)
Factory/Capacity	Customer 1	Customer 2	Customer 3
A/180 units		13			11			11
B/160 units		7			6			10
C/110 units		5			10			8
	Requirement—	225	units	Requirement—	75	units	Requirement—	150	units