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- 8.__________As a process of self-examination during her senior year of college, Sara decides to develop a SWOT analysis of her prospects relative to getting a job.2. Sara realizes that she has a personal characteristic that suggests she is not comfortable interacting with strangers. She interprets this as a(n) ___________ if she is to get a job as a salesperson. alternative strength weakness opportunity B onlyThe finance managers’ function is to find out how much finances required to acquire fixed assets and forecast the amount needed to meet the working capital requirements in future is called __. a.Acquiring finance b.Managing funds c.All of these d.Forecasting finance 18.Which one of the financial intermediaries act as middlemen between depositors and lenders who are the users of funds? a.Finance companies b.Commercial bank c.Investment bank d.All of the optionsYou have been tasked by Corica Pastries, to setup a retail location anywhere inMalaysia, to introduce their world famous apple strudels to the Malaysian market.1. Merchandise managementa. Merchandise planning and management (40% content)i. Buying - merchandiseii. Planning – forecasting sales, merchandise assortments,inventory
- 36. is defined as items used to support production, supporting activities, and customer service. a. Inspection b. Inventory c. Offshoring d. Promotion 37. Which of the following is not a member of the buying center that makes a business buying decision? a. decider b. financial manager c. gatekeeper d. user 38. A(n) loan is a loan in which no assets of the firm need to be pledged as collateral. a. interest-free b. no-collateral c. secured d. unsecured 39. This characteristic of services means that services are difficult to standardize. a. heterogeneity b. inseparability c. intangibility d. perishability 40. Quality is defined as: a. the characteristics of a product or service that bear on its ability to satisfy stated or implied needs. b. the use of inspection to keep poorly produced products from getting to the market. c. the use of publicity and information to influence the feelings, opinions or beliefs about a company and its products or services. d. what the customer is willing to…20_______ A balanced scorecard for measuring company performance a . entails putting equal emphasis on financial and strategic objectives. b . entails putting balanced emphasis on profit and non-profit objectives. c . prevents the drive for achieving financial objectives from overwhelming the pursuit of strategic objectives. d . prevents the drive for achieving strategic objectives from overwhelming the pursuit of financial objectives. e entails creating a set of objectives that is "balanced" in the sense of including both financial and strategic objectives.Control should involve_______ amount of information. (A) Minimum (B) Sufficient (C) Maximum (D) Any of the above
- 15. Most airlines offer the same service with very little differentiation. Air travel is usually infrequent and often involves a fairly high expenditure. Given these facts, consumers often shop for the best, lowest price. Such consumer behavior is best described as. a. Habitual Complex b. Variety Seeking d. Dissonance Reducing 16. Southwest Airlines sticks to a very basic, no-frills model – just the flight at a reasonable cost. Shuttle by United tries to build upon the basic flight by offering other benefits such as first-class seating and other amenities. These additional amenities might best be described as: a. Actual Product b. Product Attributes d. Extended Product c. Core Product 17. Augustine Medical is faced with a decision about how to price the Bair Hugger heating system. What we know is that it doesn't have a patent on the blower and it is easy to copy, so competitors are likely to enter the market. What kind of new-product pricing strategy do you recommend for the BLOWER? a.…10. Interest, insurance, taxes, depreciation, breakage, warehousing, opportunity costs etc. are the costs which are related to ___________. a. None of the options b. Labor costs c. Ordering material d. Carrying inventory14. For which of the following variables will a log-form be least appropriate? OA. a. Sales in revenue B. b. Sales in units OC.c. Sales as percentage of industry sales D. d. Sale price in dollars.
- 26. Customer loyalty is an important method of:A. creating new products.B. promoting efficiency.C. sustaining an advantage over competitors.D. promotional pricing strategies.E. all of the above. 27. Whenever Harry goes down on Bay Street to havesomething to drink, he goes to Luther’s Pharmacy. There are many other“watering holes” on Bay Street but Harry will only go to them ifLuther’s is closed. Luther’s has achieved __________________ from Harry.A. customer loyaltyB. strategic acceptanceC. relative market shareD. value-based penetrationE. operational excellence 28. Banks have begun offering special accountsdesigned to attract junior high school children. These kids save in very smallamounts creating more work than the account is probably worth to the bank butbankers know consumers are creatures of habit and young people they service nowwill likely become adult customers. These banks recognize:A. operational excellence as a macro strategy.B. the life-time value of customers.C. product…2 Which of the following statement relating to life cycle cost is not correct? a. All of the options b. It is past oriented, and it compels managers to examine the long- term financial implications of the strategic decisions they are making c. Retirement cost is one of the categories of life cycle cost d. Companies are increasingly concerned with the life cycle cost when they either purchase an item or manufacture itO d. They do selective business functions Mr. Rashid is a farmer. He grows a variety of vegetables. He also runs a vegetable shop where he sells his farm grown vegetables directly to customers. Based on this information, which of the following option is correct? O a. Mr. Rashid is in the farming and retailing business O b. Mr. Rashid s in the mining and retailing business c. Mr. Rashid is in the farming and wholesale business O d. Mr. Rashid is in the mining and manufacturing business lenovo