4. Which one of the following is the best statement to describe the scope between e- commerce and digital business? a. E-commerce has some overlap with digital business b. Digital business is a subset of e-commerce C E-commerce is a subset of digital business d. All of the above _is an adion taken by a company that ends up motivating people to talk about their 5. products, services, or brand spontaneously. a. More rapid response to customer enquiries b. Lower paper costs needed for marketing and fewer staff needed in contact centre c. The ability to reach overseas markets without a sales presence d. All of the above

4. Which one of the following is the best statement to describe the scope between e- commerce and digital business? a. E-commerce has some overlap with digital business b. Digital business is a subset of e-commerce C E-commerce is a subset of digital business d. All of the above _is an adion taken by a company that ends up motivating people to talk about their 5. products, services, or brand spontaneously. a. More rapid response to customer enquiries b. Lower paper costs needed for marketing and fewer staff needed in contact centre c. The ability to reach overseas markets without a sales presence d. All of the above

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter17: Managing Communication

Section: Chapter Questions

Problem 10DQ

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