20) ________ blends corporate social responsibility initiatives with marketing activities. A) Brand activism B) Cause marketing C) CSR marketing D) Social marketing E) Community-based marketing
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20) ________ blends corporate social responsibility initiatives with marketing activities.
A) Brand activism
B) Cause marketing
C) CSR marketing
D) Social marketing
E) Community-based marketing
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- In addition to the environment and the marketplace, the three-pronged approach of socially responsible marketing focuses on ________. Question options: social investing political action employee well-being the community results-focused investmentsUse ethics, CSR and sustainability principles approaches to identify relevant issues in Haier Company and making some recommendations 1. Ethics 2. CSR 3. Sustainability Plz firstly explain Haier company ethical issues, then CRS issues in Haier Company and then Haier sustainibilty issues and lastly overall issues recommendations Word count 800 Subject is Marketing1) Cathy's Fashions is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively higher income. For this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demographic. This is an example of ________. A) ambush marketing B) social marketing C) societal marketing D) target marketing E) cause marketing 2) Standard Chartered Bank is the sponsor of the annual Marathon in Hong Kong, which is attended by many fans and watched by viewers worldwide. The Standard Chartered Bank’s logo and name are displayed throughout the racecourse. Standard Chartered Bank most likely sponsors this event in order to appeal to which of the following types of publics? A) financial publics B) citizen-action publics C) government publics D) general publics E) internal publics 3) Happy Holidays, chain of travel agencies has identified the lesbian, gay, bisexual, and transgender (LGBT) community as…
- 1) Cathy's Fashions is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively higher income. For this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demographic. This is an example of ________. A) ambush marketing B) social marketing C) societal marketing D) target marketing E) cause marketing1.Describe the role of resellers who comprise one of the major categories of business customers. 2. Describe marketing segmentation. 3. Identify and explain the importance of cultural influences and how they affect consumer decision-making. 4. Explain the roles of marketing research and its importance in making marketing decisions.Marketing Questions 1. The task of designing, collecting, analyzing and reporting, known as ________ is intended to define marketing problems or opportunities. 2. The buyer’s willingness and ability to buy along, buyer’s consideration to alternative brands, and their income are determinants of _______. 3. A _____ is designed to avoid direct competition of larger companies pursuing the bigger segments. 4. A(n)_____________________ attempts to maintain a strong position in its core product-market(s) but also seeks to expand into new (often closely) related markets. 5. The analysis of how consumer perceive one’s brand in comparison to the competition is known as ______. 6. Companies that establish formal policies and guidelines to ensure that the messages communicated to the customer reflect their unique values and competencies are creating a ____________________________. 7. The rate at which an innovative new product category passes through the _________________________ is…
- 1.) Red Bull’s promotional events promote the brand image of an adrenaline-fueled lifestyle. Which type of objective does this branding goal represent? a Corporate objective b Business unit objective c Tactical mission d Marketing objective e Corporate mission 2.) If Red Bull decided to introduce its current product in a geographic region where it currently doesn’t do business, it would be pursuing a ________. a segmentation strategy b market penetration strategy c market development strategy d product development strategy e diversification strategy 4.) Why might Red Bull create its own sporting events, music festivals, and other promotional opportunities, rather than “slapping their name” on existing events, as the reporter in the video put it? a Creating its own events gives Red Bull exclusive venues in which to promote its brand. b Creating its own events portrays the guerilla image it is trying to achieve. c Creating its own events frees it from regulatory restrictions on…When designing a marketing strategy, a marketing manager focuses on _____ and _____. Select one: a. consumer wants; profitability b. marketing myopia; brand experiences c. social responsibility; the product concept d. low prices; product benefits e. the target market; the value propositionA news report recently suggested DEFG Company provided misleading information and gave a false impression that their products are environmentally friendly. Which of the following is the term for this negative practice? options: a) Lemon marketing b) Greenwashing c) Perception marketing d) Reverse marketing
- 1. Briefly outline and explain what is marketing? 2. Suggest three reason why companies engaging in marketing. 3. Briefly outline four benefits of marketing to a company?The purpose of market segmentation is to _______. a. enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments b. eliminate the need for developing marketing objectives c. divide a market into submarkets of equal size and equal number of customers d. change consumer attitudes and beliefs toward a productTarget marketing allows a firm to:a. Select attractive market opportunities that are in line with its capabilitiesb. Develop effective marketing mix strategiesc. Create a distinctive image in the minds of consumersd. Divide the market into clusters of consumers who share similar needs