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1.Describe the role of resellers who comprise one of the major categories of business customers.
2. Describe marketing segmentation.
3. Identify and explain the importance of cultural influences and how they affect consumer decision-making.
4. Explain the roles of
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- Discuss the reasons why customer experience is getting more attention in marketing today and how marketers can use information from studying customer experience to make better marketing decisions. Also, what are some ways in which marketers can best study customer experience?Consumer advocates criticize marketers’ reliance on segmentation because segmentation analyses utilize personal data and represent an abuse of personal privacy. Considering both your concerns as an individual and the value of this data for marketing, where do you stand on this issue? Discuss your position and propose guidelines marketers could use to benefit from segmentation analyses while protecting and respecting consumer privacyBriefly outline and explain what is your understanding of marketing? Suggest three (3) reason why companies engage in marketing? Briefly outline four (4) benefits of marketing to a company?USE SCHOLARY SOURCES
- Market segmentation can be best described as the process of Select one: O a. turning marketing plans into marketing actions to accomplish strategic marketing objectives O b. dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate marketing programs O c. assigning specific human attributes to a given brand O d. evaluating each market segment's attractiveness and selecting one or more segments to enterThe marketing environment is the actors and forces outside marketing that affect marketing management's ability to a. Ward off governmentintervention b. Develop and maintain successful transactions with its target customers c. Make money d. Increase shareholder wealthMarketing concepts and marketing managers article to support each of the marketing concept: 1Product profitablility models 2Strategies to engage shareholders in new product development 3Evaluate marketing mix alternatives 4Internal/External risks associated wiht new product development Provide a brief explanation of why each article was chosen and what specific advice it offers to the Marketing Managers Can you do this separately for each article as well as provide the full reference for the article thanks
- Market Segmentation and Your Purchase Habits In this learning activity, we will develop skills related to explaining market segmentation and segmentation variables, and their relevance to marketing. A market segment is a piece of the market. Market segmentation involves aggregating prospective buyers into groups that have common needs and who respond similarly to marketing programs. They are similar in their consumption behaviour, attitudes, and target market profiles. Find an example product category from your life or your purchasing habits that fits into each of these four segmentation categories. Mass marketing strategy: Marketing a product with a broad appeal to the entire market without any product or marketing differentiation This is uncommon and can be seen with utility companies. Segment marketing strategy: Marketing a range of different products and brands to specifically meet the needs of an organization's varied target markets. This is common with large companies such as car…in the coming decade, marketing will be re-engineered from A to Z. marketers will need to rethink fundamentally the process by which they identify, communicate and deliver customer value. Explain this adage by Philip kotlerMarketing research serves four functions within an organisation. Assume that you are a junior researcher at Cameron Research tasked with writing an article directed at the SMEs market. Identify and explain the 4 main functions of marketing research as it pretains to SMEs and cybersecuirity. Refer to information in the case to contextualise your answer. The objective if the article is to convince SMEs to make use of Cameron Research services
- Review the material in Chapter Ten on Gathering and Using Information. Why do companies gather market intelligence and conduct marketing research? What activities are part of market intelligence gathering? How do marketing professionals know if they have crossed the line in terms of gathering marketing intelligence?Discuss the essential factors of effective market segmentation..What Is the Best Type of Marketing Research? Many market researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures. Take a position: The best marketing research is quantitative in nature versus the best marketing research is qualitative in nature.