The factors that has impact over the buying center and the buying decision process are the following factors EXCEPT a. Internal organization factors b. Interpersonal factors c. Individual factors d. Self-concept factors
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- Explain briefly PESTEL analysis: P - Political Factors E - Economic Factors S - Social Factors T - Technological Factors E - Environmental FactorsThe marketing mix of almost any business will be made up of the following main elements: * Product, Place, Price, Promotion O Product, Place, Price, Portion Income, Lifestyle, Location, Age Income, Lifestyle, Location, Gender 58 IIThe traditional marketing strategy of selling sunscreen to customers vacationing on the beach is an example of how consumers' decisions. factors influence O cultural O economic O situational O psychological
- how marketers of plant-based meat products could be involved throughout the entire decision process of flexitarians?Behavioural segmentation is the process of grouping customers according to their behaviour when making purchasing decisions. Elaborate on the following: Report on ANY FIVE (5) characteristics of behavioural segmentation. Discuss in detail the importance of behavioural segmentation to any business in general.Personal Value is defined as “an enduring belief that a specific mode of conduct or end-state or outcome is desirable or good.” Lifestyles are consumers’ modes of living as reflected in their activity, interests, and opinions. Psychographics, on the other hand, involves the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market and their reason to make a particular decision about a product. a) Discuss the most frequently used measuring instruments of lifestyle-The Rokeach Value Survey (RVS) and the List of Values (LOV); b) Determinants of Life Style & its behavioral impacts; c) Discuss Values, Attitudes and Lifestyles (VALS) framework.
- Table 3–1 in Chapter 3 describes a green segmentationscheme of consumers that includes psychographic anddemographic information. Choose four of the eightsegments and describe the likely reaction that eachsegment will have to the introduction of Tide Pods.37 - Which of the following variables affecting buying behavior is the integrated, accepted pattern of human behavior, including thought speech, beliefs, actions and artifact? Social class Culture Reference groups MotivationWhich situational influences on the buying decision process are particularly important to Disney’s marketing efforts?
- What is s (sigma) a measure of? 1. Location 2. Spread 3. Stability 4. Mean 5. ModeThe three areas of consideration that should be balanced in the societal marketing concept are consumer wants, society's interests, and ________. Select one: a. company profits b. want satisfaction c. human welfare d. short-run wantsChapter 12 outlines the VALS lifestyle segments.Which of these lifestyle segments is the most likelytarget market for Patagonia products? Could morethan one group be a good target market? Justify youranswer