1.Mass media messages are impacted by a host of filters before reaching its target audience. Discuss with relevant examples some elements of mass media filtration
Q: Sara is very loyal to Bank of Beirut; she chooses the bank as her only choice. However, she is class...
A: In the given multiple choice question, we are provided with information about a loyal customer named...
Q: Explain the alternativeways to classify retailoutlets.
A: Retailing is the business where there are large number of small sellers rendering to customers needs...
Q: What is the difference between merchant wholesalers and agents?
A: A merchant wholesaler is a company that buys products from manufacturers and resells them to busines...
Q: According to Spirit Manufacturing in Australia - IBIS world report Australia Revenue volatility The ...
A: In Australia, the Spirit Manufacturing industry in 2021 grew at a greater rate than the entire econo...
Q: Explain the difference between trading up and trading down in productrepositioning.
A: Repositioning is done because of the below reasons: • You want to target a different audience: The ...
Q: The household is described as “the basicconsumption unit for consumer goods.” Why?
A: The products in business is bifurcated into several forms as per its characteristics as well as uses...
Q: Explain why MNC fits low cost strategy. Please give an example of the MNC.
A: MNC stands for multinational companies. There are various strategies that MNC's implement for the su...
Q: You have been asked to explain how rivalry among companies competing in the industry affects the ind...
A: It is essential to engage with business brokers to examine the five factors of the industry, commonl...
Q: How do high-learning and low-learning products differ?
A: There are different products and commodities that are offered to the consumers and the customers. Th...
Q: a segment profile of market segment of a) baby boomers b) Generation X c) Millennials D) Gen Z for t...
A: When we talk about market segments it divides the sections of customer's broadly and make the advert...
Q: Identify the major psychological influences on consumer behavior.
A: Marketers observe the consumers' behaviors while purchasing something and analyze the factors influe...
Q: What is a test market, and what are the three kinds?
A: Markets tested for a new product launch is called the process of test marketing. Test marketing is d...
Q: 0. In the Quality Management video, I told you about a company that tried to save money on a critica...
A: option (b) is incorrect because although General Motors has accidents, it has a lower accident rate ...
Q: Explain why certain types of products and services are particularly suited for interactive marketing...
A: Interactive marketing is a kind of marketing strategy that uses two way communication channels to co...
Q: Describe one or two lessons from Lockheed Martin’s Skunk Works that can be applied to implementing m...
A: Lockheed is an aircraft company. Skunk Works was the name given to secret mission of this company, w...
Q: Shows the steps needed for recording the sales, sales return, and receipts from the debtors using UB...
A: The following are some of the advantages of having a good debtors control system including sales, s...
Q: How does marketing shape consumers needs and wants? Please provide detail.
A: Humans always have some needs and desires. marketing will so have a big impact on what buyers purcha...
Q: Do you want to know how systems analysis has influenced the buying process?
A: Well, this is a difficult topic to answer because there are many various sorts of buyers, some of wh...
Q: List the customer service factors that would be vital to buyers in the following types of compa-nies...
A: Customer service entails more than just resolving issues and closing tickets. Customer service today...
Q: 5-3. What one department is almost always represented by a person in the buying center?
A: The buying center is the most focused component of a purchasing department. The buying center is mad...
Q: Describe how each website element—context, content, community, customization, communication, connec...
A: When designing your website, consider the 7 Cs to improve your design aspect and generate consumer t...
Q: Do you think "Bring your own device" concept is a good idea that should be adopted by modern organiz...
A: Bring your own device(BYOD) concept refers to the trend of employees using personal devices to conne...
Q: Could you please summarize the below, for powerpoint presentation purposes? thanks. Strengths ...
A: A firm should be well aware of it's strengths and weaknesses in line with the external threat and op...
Q: Growth Strategies: Where Do We Want to Go?
A: introduction:- The majority of small businesses have ambitions to expand their operations and improv...
Q: Discuss the uses of observations, questionnaires, panels, experiments, and newer data collection met...
A: Marketing research is done with the objective of studying consumer habits. The target market, their ...
Q: how does effective user experience design influence our digital interactions with companies online? ...
A: With increased penetration of the internet, the use of digital platforms for conducting business and...
Q: Centralized decision making and purchasing are an advantage of_______________ ownership.
A: Retailing business functions on small scale operation where it deals with selling of small lots of p...
Q: Excellence through Ethics Directions: Read the Case below. Analyze the situation and answer each que...
A: The sales staff is one of the most important aspect of running a business successfully. Their motiva...
Q: b) Very few new brands survive the first year and become successful. Why is this? Identify and expan...
A: Introduction: All of those big brand names we are hearing and associating every day of our lives, a...
Q: Name: Floward (flowers Market) Create a campaign for your company to launch, starting January 2021 ...
A: Marketing campaigns are created by companies to achieve the marketing goals and build and retain cus...
Q: The only reason why managers are important today is because organizations need their managerial skil...
A: 1. The correct option is False Overview : A Management and mangers are vital to manufacturing an ef...
Q: Describe Porter’s generic business strategies and synergy analysis planning frameworks.
A: The business strategy outlines how organizations must be carried out to reach the desired ends. Busi...
Q: Describe the nature and importance of pricing and the approaches used to select and approximate pric...
A: Pricing determines the amount of money a manufacturer will get in return for services and commoditie...
Q: What Is a Price?
A: The practice of marketing start from making effective research in different areas such as competitio...
Q: Describe social forces such as demographics and culture.
A: Social environmental influences are those which involve a demographic's behaviours and common belief...
Q: 3-6. In pure competition there are a(n) ______________ number of sellers.
A: Market competition implies the practice where businesses act as rivals to capture large share of mar...
Q: What potential problems do you find between your Employee, Customer, Representative, and Orders tabl...
A: introduction:- An employee is an individual or corporation that pays them to perform for them. Emplo...
Q: Describe Porter’s generic business strategies and synergy analysis planning frameworks
A: generic business strategies is comprised of 3 broad strategies: price leadership, distinctiveness, i...
Q: Explain what makes an effective marketing plan.
A: In marketing plan, company uses various marketing strategies to do the marketing of it's products to...
Q: Describe the major functions of sales management
A: Sales Management involves using different sales techniques for achieving the sales targets and manag...
Q: 5-1. Organizational buyers are ___________.
A: Organizational buyers come in a variety of shapes and sizes. Resellers are either wholesalers or ret...
Q: One will play the salesperson and one will play the prospect in the video Apply the 10-step sales p...
A: A sale is an exchange of goods, services, or assets between two or more parties in which the buyer r...
Q: How does original markup differ from maintained markup?
A: A sequence of activities or steps used to deliver a product or service to people or families for per...
Q: A manager’s key task is to balance which four customer service factorsagainst which six logistics co...
A: The services that customers get, gets influenced by several variables. The most impactful factor amo...
Q: The best relationship management strategy with true friends woulc continuous investment to nurture a...
A: Any Company will flourish and sustain for long only if it has strong trust and relations with every ...
Q: How has the distribution of household types inthe United States been changing? What are theimplicati...
A: This spike in the proportion of households has already been accompanied by a progressive but signifi...
Q: Compare the marketing mix (7P’s) of services from physical goods.
A: The marketing mix is used by the firm to promote it's product and services in the market. It aims to...
Q: How do you make a lost-horse forecast?
A: Forecasting helps to be precautioned and careful about the occurrence of future events. It will help...
Q: Clearly outline two buyer personas that you will focus on and identify current digital behaviours an...
A: Introduction: Customer persona: Customer persona means the semi fictional depiction that represent...
Q: Sometimes marketers will develop strategies to target multiple social class segments with the same p...
A: The strategy of offering same product at different prices to different set of audiences is known as ...
1.Mass media messages are impacted by a host of filters before reaching its target audience. Discuss with relevant examples some elements of mass media filtration
Step by step
Solved in 2 steps
- what is the relationship between media literacy and information literacyArgue why you consider it is important for the marketing communicator to have a broad, holistic perspective and understanding of the concept of "message" rather than the often parochial conceptualization of message as advertisingMedia consumers actively select, evaluate, and interpret media in ways that make sense to them. People use media for all sorts of reasons. What are some examples? Which are most relevant to the way you consume, and maybe even creatively alter and produce, media?
- What is Nontraditional Media of communication? How does it influence the consumersdifferently in comparison to the traditional media? Describe with relevant examples.with practical examples,identify and describe the 7 cs of effective communication and what role they play in an organisations media communication planShould organizations fear websites where consumers post negative messages about products and services? What actions can companies take in response to this potential threat?
- Choose one of followings Decepting advertising is an ethical concern related to : a) Comliance and governance issues b) None of the given options c) Employee Behavior d) Trust and HonestyThe two major components of the mass-mediated communication model are: O O O O primary demand and selective demand. advertiser and consumer. production and reception. internal position and external position.Should organizations fear websites where consumers post negative messages about products and services? What actions can companies take in response to this disruptive influence?