Please Type response. 1.What do you understand by the term 'product life cycle'? Illustrate your answer using anexample of a fashion item that you have bought.How is knowledge of the product life cycle useful to managers in planning the launch andongoing support for new products?Explain in detail some of the considerations that SOA should take into account whendeciding whether to spend more on promoting particular products?2.3.

1) Product Life Cycle also known as PLC in short is a popular concept of Marketing particularly in…

Answered: 1. What do you understand by the term…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1) Define each of the four PS. Does the four Ps framework do an adequate job of describing market responsibilities in preparing and managing marketing programs? why? 2) Do you see any issues with this framework in relation to service product? Explain.
iii. What are the three levels at which a product may be viewed? In your answer, use product examples to show how these different levels may be applied to help product marketers define their product offering.
(1) Think of three car brands or specific models. Howare these products positioned in your mind? Whatterms do you use to describe them? (2) Given yourtransportation needs in the near future (assuming youwill need a car), which model is the most desirable?The least desirable?
develop a marketing plan, Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? Target Market for the Product: Which group of consumers is the product targeted to? Comprehensive Description of the Marketing Mix for the Product. This should be a fulsome description of how you will address the 4 P’s (product, promotion, pricing and place) for your product. Conclusion: What benefits does this product offer consumers and makes it unique or superior to other similar products on the market, and that is it likely to make it successful?
2 xyz produce chocolate bars and sell them to supermarkets. its bestselling brand is chocdelight. it is put in expensive packaging and is sold as a luxury product. this bestselling chocolate bar has had high and steady sales for the last five years, but recently sales have started to fall as it has now reached the decline stage of the product life cycle. a) what is meant by a ' brand? b) identify two ways the business could react to the falling sales of the chocolate bars c) identify and explain two characteristics of the packaging of the chocolate bars . d ) identify and explain two possible reasons why xyz's chocolate bars are successful . e ) do you think giving the chocolate bar a brand name was necessary for its success ? justify your answer .
To understand customer needs and offer customers a complete experience, the marketer needs to address a few product levels for its product offerings. Define FIVE (5) product levels and apply the product levels to explain about CoverGirl cosmetics.
If you were the head of the marketing team at Chloe Handbags, what direction would you provide to your team regarding the following items: How would we determine if our consumers will be drawn to higher-end handbags? How would we introduce a higher-end handbag to our product line? At what point would we recommend a go- or no-go decision whether to introduce these high-end handbags?
the brand is Apple Watch series 6 o Page 1: Background information on the brand and the target market?(with sources)
Launch a newly product "laptop" of the following products for completing your marketing plan. 1. Corporate Objective 2. Marketing Objectives and Strategies (The product you are launching) 3. Setting Marketing objectives 4. Characteristics of the product 5. Market Potential 6. Market Segmentation 7. Target Market 8. Product Positioning 9. Objectives of each promotional activity
Put yourself in the position of an entrepreneur who is developing a newproduct to introduce into the market. Briefly describe the product andeach component of its value proposition.
A. Based on the product life cycle, what are some considerations an established online fashion brand should and could take into account when deciding whether to spend more on promoting particular products?
You are a marketing consultant for UnderArmour (https://www.underarmour.de/en-de/) in the DACH Region. Before giving strategic advice, you need to gather data and relevant information about the company ́srunning category. To do so, please collect and evaluate the current marketing mix of the company ́s running product category in the DACH Region. Explain Product, Price, Promotion, Place, Consumers/Target segments, Unique selling points (200-250 words total)

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