4. Why do management need to analyze customer value and product life cycle? How do the two types differ? Discuss
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Step by step
Solved in 4 steps
- 1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. Economic and social have already been use in the first solution. So the next 4 external factors please use 2 for business processes and 2 for customer experienceWhat is value and how is it determined and measured?How do you find an organization's core competencies and capabilities? How do you identify the four elements of the value proposition for an organization’s product/service?
- Please explain the strategies to increase customer involvement. give two examples of different namesWrite a concluding note on the following? 1. Marketing process? 2. Types of consumer buying behavior? 3. Product life cycle?A company that uses a customer relationship management system and what are the dimensions?